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In this segment, the speaker emphasizes that relationship building should be approached as an ongoing cultivation process rather than a simple checklist item. She warns against reducing relationship work to a task that clients merely tick off, especially when a coach assigns it. Instead, she advocates for actively nurturing connections with key stakeholders, advocates, sponsors, decision‑makers, mentors, and coaches. These relationships not only support success in the client’s current role but also serve as a foundation for future career advancement. The overall message is to adopt a mindset of being a relationship builder and cultivator, with coaches guiding clients toward genuine, sustained engagement.

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