47:58

In this Shedding the Bitch Radio episode, host Bernadette Boas interviews Jill Lublin, author of Profit of Kindness, to explore how kindness can be a strategic business asset. Lublin introduces the concept of Return on Kindness (ROK) and outlines her seven‑fold pathway to kindness—flexibility, gratitude, generosity, and others—explaining how each practice can boost employee engagement, customer loyalty, and revenue. The conversation provides concrete anecdotes (e.g., Panera’s clam chowder story, hotel upgrade refusal) that illustrate how small acts of kindness generate publicity, social‑media buzz, and sales growth. Lublin discusses measuring ROK through revenue, media impressions, and social metrics, and offers practical advice for individuals and teams: listen to differing opinions, practice random acts of kindness, avoid reactive responses, and shift mindset from “what do I get?” to “what can I give?”. The episode also promotes Lublin’s books, her publicity crash‑course, and a give‑back program that donates seats in her course to nonprofits. Throughout, the host ties kindness to personal well‑being, leadership, and competitive advantage, encouraging listeners to adopt at least one kindness habit daily.

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