How to Rise, Fall, and Rise Again!

In this solo podcast episode, Bernadette Boas, founder of Ball of Fire Coaching, recounts her personal journey from an ambitious corporate executive obsessed with power, position, and prosperity to a self‑aware leader who recognized the destructive impact of that mindset on herself and those around her. She describes how her relentless pursuit led to a tyrannical leadership style, strained relationships, and ultimately her termination in 2007‑2008. That loss became a catalyst for an "excavation of the soul"—a deep self‑discovery process that produced the five‑step "Shift to Riches Formula" and the "Corporate Bitch Test," tools she later codified in her 2011 book Shedding the Corporate Bitch. Boas shares concrete lessons learned (forming alliances, serving others, setting boundaries, authentic leadership, lifelong mentorship) and offers practical advice for women seeking to transform their careers without compromising their true selves. Throughout, she interweaves reflections, actionable tips, and multiple calls to action directing listeners to her website, podcast archive, coaching services, and a discovery call. The episode serves both as a cautionary tale and a roadmap for female leaders to rise, fall, and rise again with purpose and fulfillment.
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Have you ever completely lost yourself in the so-called power, position, and prosperity of your job, role, position, title, salary, office, and your overall career? Did it rip your soul apart or wreak havoc on every aspect of your work and life, including destroying relationships and damaging your overall success? I certainly did, and it tore me apart. And at the same time, I made decisions at that point in time of wanting to account for it, wanting to apologize to myself and others for it, and then to actually go on a discovery journey to help me find my real self, what— who I was, wanted to be, and what I needed to do to get there so I could be a much better woman overall, but also a better sister. And friend, lover, um, and overall better employee and employer. So today I really want to share with you a few things that I even captured in through my journey, the lessons learned, the reflections, um, even a simple test that you could be taking to really understand who you are right now and who you truly want to be. And it's all going to be leaning and lending itself from my book Shedding the Corporate Bitch. I was just reviewing it recently, and 12 years later, it still stands up to not only what I went through, but also what my clients today go through and what they put themselves through. And so that's what I want to share with you in this episode. Welcome, welcome, welcome to Shedding the Corporate Bitch, the podcast that transforms female corporate executives into powerhouse leaders by showing them how to shed the challenges and overwhelm along with any fear, insecurity, self-doubt, and negativity holding them back. I'm your host, Bernadette Boas of Ball of Fire Coaching, bringing you powerhouse experts each week to share tips, advice, and sometimes tough love that will allow you to create the riches in your work and life you deserve. So let's do this. What were your dreams as a young girl, maybe even as a teenager, or when you're in college thinking about your career in the real world? Mine was that I did want to be like the CEO of something. My parents, if you ask them, would have said, yes, she always wanted to be the CEO of the world, of the universe. And because of the fact that I am one of 12 children. I'm a middle child. I have 6 brothers, 5 sisters, and therefore we were kind of earning our keep from a very young age. And my parents needing to operate a household and organize and stay sane in a household of 14 people, they very much— my dad was a corporate executive— they very much ran our household as if it was a corporate organization. And so I understood those dynamics from a very early age, and therefore corporate was just going to be a natural path for me. Even business corporate was going to be a natural path for me. So from a very early age, I knew I, you know, I wanted to go into business in college, and then I wanted to find a management career. It was just a natural progression from college. I was in corporate. Um, you know, in various roles. But somewhere along the line between, uh, college and my full-time career, I shifted. I went from what many people would describe me as a young, precocious, sassy, fiery, um, fun-loving, kind young girl, and I shifted into someone that was solely focused on 3 things: power, position, and prosperity. I saw it from my friends around me when I was in college. Happened to go to a very wealthy college and lived in a very wealthy community. And I saw all these young, what I'll call kids, uh, with a lot of money. And I saw how they threw it around, and I saw how they threw themselves around in their behavior and their attitude. To get what they wanted. And because of my singular focus on power, position, and prosperity, I saw that they were getting what they wanted even though it was in a kind of a nasty, curt, aggressive, demeaning way. I thought, well, you know, go with the flow, right? It'll be temporary. It'll be a, you know, artificial mask that you wear, you know, in certain environments. Of, you know, what it is that you're going after, and then you'll remove it and be the precocious, sassy Bernadette that you typically are. Well, as many of us know, uh, we can certainly put on a mask, and it can certainly be temporary, um, but at the same time, there's times when, almost like an actor, when that mask just seeps into every cell of your being whether that's for a week, for a few months, or in my case, for a few decades. And so all of a sudden, my power position and prosperity turned me into a very greedy, selfish, um, aggressive, curt, demeaning, uh, and some people would call me from a work perspective either a tyrant, a bully, or just a mean boss. And yet I was kind of blind to it because it was getting me what I wanted. I had a very successful career. I had a big title, big bank account, big house, so forth and so on. Other people from the outside would also say, well, she's very successful, very confident, she knows what she wants, she goes after it. Inside, I was killing myself. Inside, I was just ripping my soul apart into pieces that were just ugly and hurt and pained and just loathing in who I had become. But it wasn't strong enough at the time— for many, many years, wasn't strong enough at the time to really make me make a decision to change or, or to shift. Now, if you looked internally at my team and my bosses and my company, um, as I was going through these decades of what some would call a tyrant or a bitch, you would also find people that were ripped apart as well, that they weren't happy, that they weren't fulfilled, that they didn't feel valued or, or contributing because I was just such a control freak micromanager, nasty, you know, tyrant of a boss. So I really first, you know, want anyone that's listening or watching just to kind of pay attention to that. Pay attention to your own way about— you might not be demeaning and bullying and aggressive and curt and abrasive, but are you serving your, your people? Are you coaching them? Are you developing them? Are you mentoring them? Are you being kind to them? Are you empathetic and compassionate toward them? Are you in it for them versus in it for you? And it took many decades for me to kind of get, you know, slapped across the face and woken up to the fact that what, what I was doing and who I was wasn't working for me or for anyone else around me. I destroyed friendships. I couldn't hold on to a love relationship. My family, they probably, if you ask them, would say, yeah, we, we just kind of accepted it and tolerated it, but we knew that wasn't her. And so, you know, just consider in whatever kind of mood of a leader you are, as you go into the workplace or even into your home, just consider kind of what, you know, where am I in where I want to be as a leader? And we're going to talk about a brief, simple test that you could take and leverage for yourself. And so it actually led to my being fired in late 2007, early 2008, just as I was kind of on the cusp of a, you know, the next huge rung on the ladder that I was so desperate and greedy to achieve, that was going to fulfill my power position and prosperity. Some would say, oh my gosh, that must have destroyed you, and that must have just, you know, sent you to bed, as they say. And I have to tell you that it certainly didn't tickle. It certainly hurt. But at the same time, remember, when the student is ready, the teacher will come. It turned out very shortly after that, it was the best thing that ever happened to me. Losing everything. And I should say, through losing everything, I found everything. Uh, so from that point I said to myself, all right, you know, I, I got here somehow and I need to take a look at, you know, why that is and how that is. So let me, let me do that. So I went on a personal self-discovery, what I call excavation of my soul journey. All right, fast forward, because you can always go back to a number of our episodes where I talk about our Shift to Riches Formula. It's 5 steps I went through, through my self-discovery journey that you very easily could use for yourself in your day in, day out. All right. And so look for Shift to Riches Formula in, you know, on ballifiercoaching.com. You can look for that title in any podcast streaming service you might use and even on YouTube. And really, you know, learn the Shift to Riches Formula that you could be using every day to help shift you into a place of riches in your work and life. What I had done throughout that journey was I decided that I wanted to capture all of it, and I wanted to actually turn it into a book to help others, um, prevent the path that I had chosen for myself. I learned very quickly there is nothing wrong with ambition. There's nothing wrong with wanting everything, all those riches in, in life, um, that are out there for, for the taking. There's nothing wrong with power, position, and prosperity. It all depends on how you leverage it, how you use it, how you, um, optimize it as a tool that works for people and not against people, that works for you and not against you. So as I said, um, you know, I wrote my book Shedding the Corporate Bitch: Shifting Your Bitches to Riches in Life and Business, and I published it in 2011. Well, it's been, it's been out there. I use it quite a bit when I am working with clients, when I am doing any type of speaking or training. I use it quite a bit, but I happen to pick it up recently and I went back to the back and I thought to myself, 12 years later, these lessons, these reflections, this test still are very, very, very relevant because I know that— because I do it every day, um, I know that a lot of women struggle to find who they are, not only in their career, but in their overall life, to where they are really happy and fulfilled and feel they have a purpose and meaning to life. And that way, they're, they're just being their authentic, true, beautiful selves at work and at home. And I, as I said, I, you know, deal with it every day as an executive leadership coach and trainer. And I said to myself, well, let me share these lessons learned and reflections, um, to all of you in hopes that you too, uh, could find a nugget out of all of it and see what it can do to help you. And I'm not saying you have to be in a place of being kind of that bully boss or that mean boss, but if you've ever gotten an assessment or performance review or feedback that, you know, you're, you're, you're not serving your people the way they need, you know, they, they need to be, you know, they need you to be more engaged. They need you to be more empathetic. They need you to, you know, bring more of yourself to your role. If you're getting any feedback that just says that, you know, there could be a trust issue between you and the people that you work with. Or that, you know, they're concerned that, you know, the way you're building your team is not very cohesive, then you might just want to spend some time and reflect on kind of where am I in my life growth path, meaning who I am right now and who I truly want to be. And If there's a gap, how do I get to where I truly want to be? Because whether you're 20 or 60, there's always time to really become the true, authentic, empowered, bald powerhouse woman that you're meant to be and you deserve to be. So I wanted to share some of those, those, uh, things with you.. And like I said, if you can take something from it, awesome. And I'd love to know about it if you wanted to ever leave a comment or email me at BernadetteBoas@BallOfFireInc.com. All right. And I'm gonna read it right from, from the book, right from the horse's mouth, which happens to be mine. But I, you know, I wanna just share with you what even 12 years ago I was thinking about and that still holds very true for myself and many others. So some lessons learned: women owe it to themselves to not be like men but to learn from them. Form alliances, mastermind groups, and girls clubs to engage, collaborate, mentor, and rapport with each other. Now I would probably add to that, ensure there's men in the mix. All right, because like I said in the earlier lesson, you know, learn from men. You know, if you have issues or concerns or you feel like you're, you're being, you know, held back or held down as a result of men, then you need to understand what's going on inside their head. Encourage and promote other women openly and graciously without any ulterior motive or agenda. Huge. Serving others serves you. It's a— it's— that's a saying. Obviously, it's also from the Bible, but it's a saying that I had come across about 6 or 7 years ago. Didn't understand it at first because I thought it was selfish. Serve others as, you know, as, as you want to be served, um, or serving others serves you. And yet when I really sat with it, I really realized that what that truly means is that I just need to I need to ensure that I am indeed serving others because nothing's better than helping someone and seeing, you know, them, you know, being lifted up, being helped, being supported, and just the appreciation that they have. And then you're, you know, your heart just starts glowing, and therefore that's how you're being served, is that, you know, their happiness their success, their well-being makes you happy and you fulfilled. Um, so I, I, you know, definitely encourage and promote other women graciously and openly. Use the— use your natural talents and skills that make you unique and special. Nurturing, caring, intuitive, and dedicated traits of women, and therefore we need to be leveraging our, our traits. Say no and set boundaries as to what you are willing to do to get ahead. Huge. Say no. And we can have a whole conversation in regards to that. And if you would like to, then feel free to just to reach out to me at coachmebernadette.com/discoverycall, and let's have a conversation about setting boundaries and saying no, because you can. And you need to in order to then take care of yourself. You know how they say on airplanes, um, you know, put, put the mask on yourself first before helping others? That's simply because you have to be taken care of in order to take care of somebody else. If you deprive yourself of that air, you're gonna die and not be able to get it on the— onto the other person. Okay, that's dramatic, I know. So You take care of yourself first and you're a better you to take care of other people. All right, so those are briefly some, um, some lesson— lessons that I had learned that I really needed to, you know, kind of keep in mind as I was going through my excavation of my soul journey. But there's some other things that, um, if I were to do it differently— and I don't look at it like that, I'm more so say to myself, okay, so if I had tips for you and for other women that are coming up into their— in their career, or they're already there, maybe they're struggling with being the best leader they can be, um, and/or they want to enrich themselves as they advance, uh, then here are some things. Here are some things that I just, you know, would want you to keep in mind. Show up each and every day as you. Nobody else. All right, show up as you, nobody else. Seek out male and female coaches and mentors who you respect and admire for their own leadership style. That's huge, and that's a tip I, I give to my clients every day, uh, you know, when I'm working with them. Who are you mentoring, you know, with, or being mentored by? Um, you know, who are you seeking for advice? Who are you seeking for counsel? Who are you seeking to support you and your goals and your aspirations? And they should be a mix of male and female, and they should be those who you admire and respect for their own style. Okay, you're going to create your own style, but at the same time, they have traits and qualities and values that you, that you admire, and you might even hold for yourself. And therefore, they would be a good coach or mentor for you. Um, be a lifelong student, both professionally and personally. And if you lack any skills and talents, seek them out. Uh, if you have insecurities and intimidations or doubts of any kind, which in Shedding the Corporate Bitch World we call those bitches— your insecurities, fears, and negativities— then seek support, seek experience from others and challenges others might have dealt with and have overcome. And that's what Shedding the Corporate Bitch podcast and everything that we do here is all about, is providing you not only myself but others who have been there, done that, and who can now share their own experiences in order to help you. Uh, remember that angst, attitude, and bitchiness are merely cover-ups of something else that you feel is lacking. Um, so do the internal work, and I would definitely express that because those 20-some-odd years, those multiple decades of me lashing out in a nasty way to not only people at work but also in my personal life was purely covering up my insecurities, my feeling of lack or not being good enough, or the intimidation I felt, imposter syndrome. So forth and so on. So if you identify anything that comes up that's getting in your way of being confident and, and certain and secure and empowered and bold and the beautiful individual that you are, then assess it. Really sit with it and try to understand where it's coming from. And when I say that, I mean dig in, oh, you know, to your past to figure out where is this coming from. And what evidence do I have to prove that it's not right, it's not accurate, and therefore it's a fear that's just simply a lie that you're telling yourself over and over and over again? All right. And never compromise who you are and what you believe in, no matter what. Never compromise. And certainly my story of shifting into a greedy power position and prosperity state of mind was certainly compromising. It wasn't who I was just a, a few years earlier, um, and therefore I did compromise for many, many, many years exactly who I was and who I thought I wanted to be. And thinking that— and, you know, let me know if you felt this as well, as well, yeah— is that you're thinking that power prosperity and position are going to make you happy. And then when you get them, you're like, okay, I'm not happy. I still feel empty. I, I'm still unfulfilled. I'm still not satisfied with my life. How could that be when I have the money, I have the house, I have the materialistic things, you know, I have the type of friends I, you know, I thought I wanted, I have the type of relationship I thought I wanted, and yet I'm not fulfilled. I'm not complete and happy. Um, so you really want to be careful on compromising who you are because it's more— it's giving up more of yourself. It's really, as I mentioned early on, wreaking havoc on your soul. All right, um, some reflections I wanted to share are, um, that actually I've learned from my parents, my— even my siblings and others throughout my journey. You can sink or swim. Always choose to swim regardless of the tide or the conditions of the water. You can always wear a safety vest. You can always wear a safety vest. Laugh at yourself. Laugh at yourself. If you can't laugh at yourself, you miss out on appreciating who you really are. Let's see, don't go it alone. Create a support system of family, true friends, and mentors that only want the best for you. Fire anyone who is bad for business or for you. Let go of anyone in your life who doesn't support, inspire, and motivate you. Don't allow toxic individuals into your life. Okay, some reflections. And keep in mind, this is straight from the book, keep in mind the grass isn't, isn't greener on the other side. Um, You know, even I, I used to, uh, comment a lot on Oprah because she talks about her own journey a lot, even to this day. And so when she was in her heyday, uh, she would talk about how, you know, she, you know, had everything. I mean, you know, she had billions of dollars, and yet there was a— there's were periods in her life as she was even coming up you know, in her own career and her own personal life where she was very unhappy, very unfulfilled. You know, she admitted and acknowledged that it was where her weight issues came from. And so she had to do her own work on herself time and time and time again. And so if you've even started work on yourself and, you know, you didn't accomplish what you wanted or you didn't find that happiness and that you know, fullness. Keep trying, keep learning, keep growing. Don't— it's not a one-and-done. Personal growth is a lifetime of learning. And that's why I also had mentioned in Lessons Learned to become a lifetime student, both professionally and personally. All right. And there's some others that you can certainly take a look at in the book should you want to pick it up on Amazon. But I also had provided in here, and this is what I initially went to, to kind of look at, um, just a week or so ago, uh, that drew me back into kind of the ending of how I captured, uh, my journey in this book. And I provided a corporate bitch test. Now don't get all in your head about the word bitch. It's simply, again, looking at your fears, insecurities, negativities, even your positivities and your confidence and, and strengths. Um, but it's meant to really allow you to kind of do a benchmark of where you are right now in your head and heart and where you want to be. So for me, the questions I constantly ask myself is, um, who am I, who do I want to be, and what's the gap? What do I need to do to fill that gap, to shift from who I am right now and who I want to be? And that's what the Corporate Bitch Test is also meant to allow you to do. So this really allows you to just simply say yes or no to these statements to understand where are your motivations, your behaviors, your attitudes coming from, your— even your words and your actions coming from. And for me, it was hard to take this test for myself um, because it really pulled out that power position and prosperity greedy attitude and behavior that I had for many years. But once I saw it, I was able to then account, uh, forgive myself and come up with a plan for moving forward from it. So here are some things you can kind of consider for yourself and answer yes or no to. So outwardly Yes or no, I intimidate or dominate employees, peers, and managers. Yes or no, I man up or act as a bitch in order to compete. I find myself standing alone or avoided at social events. Yes or no, I find myself standing alone or am avoided I position myself as if I'm better or superior to others. That's a conversation I have quite often with some folks that I work with, um, is just what is their attitude when they're amongst, um, not only their peers and superiors but also their, you know, employees or even subordinates under their employees. I eat, drink, smoke, or have other compulsions. One thing I definitely, definitely had to take a hard look at for myself is how I was, um, medicating, how I was soothing, how I was covering up all of those bitches of fear, insecurities, doubts, and negativities. And it was smoking, eating, and drinking for many, many years. Okay, inwardly, yes or no, I'm not always convinced I have what it takes. Imposter syndrome. I'm not always convinced I have what it takes. I feel insecure standing up and asking people for things. Yes or no? I don't feel worthy to obtain what I want. I feel angry, uptight, and tense more often than I feel happy. I have a hard time thinking positively about myself. Now that is as short and sweet, um, as, uh, as I made it for the Corporate Bitch Test. I have now an assessment that makes up many more questions, but those were things that I also had to answer for very honestly for myself as well. And a lot of those were yeses. Very few, if any, were nos. But what do you do with that? What do you do once you have that type of information? Well, even here, and of course in the work that I do, I provide you a, a template for you to come up with your own, what I call a Shift to Riches Plan. Back then in 2011, it was called just your Shift Plan. Um, so I have you identify 3 to 5 things that you responded to that you would want to shift from. That you aren't happy it being that yes or that no, uh, and you would want to shift from. And then list what actions you could be taking in order to make those shifts. One action, one action can change your whole outlook. One action can change your whole behavior. One action can change your whole mindset, and it can be done in 5 minutes. Now, of course, there's, you know, sustainability and reinforcement of that change or that shift. But at the same time, I can guarantee you that once you do that and you, you recognize— because you do have to pay attention— you recognize the, the transformation that you've been through inwardly, let alone outwardly, maybe from other people, you'll continue to want to take actions toward it. Okay. Um, and then, you know, I talk about, so what riches would you want to gain from the work that, that you would do on yourself? So again, the riches— I used to think it was power, position, and prosperity. I used to think it was the materialistic things. And through the years, completely, you know, turned that on its head. And I'm looking for fulfillment, happiness, um, self-love, appreciation, kindness, you know. Then I'm looking for friendships and relationships and deep love. You know, everything but. Now, money, money and position and, you know, comfort are not things that someone should, you know, balk about. They're not bad things. But I'm sure if you're anything like me and you have goals and aspirations of your own, it is to be the best leader you can be, the best and most powerful, empowered individual that you can be. And that's what I hope sharing my story, as well as some lessons learned and some reflections, and even that corporate bitch test, can help you to kind of consider for yourself and begin your own self-journey. Call it your discovery journey, call it your excavation of your soul, as I did. But I just would hope that you can relate and know that I too have kind of been in the shit and kind of recovered from it. And if you have any challenge that you're dealing with and you're looking to make that shift in your own life, then you absolutely can do that. And I, you know, I am just wanting that these tools or these tips and strategies would be helpful to you as you go on that journey. And should you, uh, should you want to discuss what you're personally dealing with and, and get some tips and strategies that are directed and personally for you, then definitely book a call with me at coachmebernadette.com/discoverycall and let's have a conversation. All right, so what did you take away from this conversation? What did you make note of, even if it's one thing that could change where you are today and where you want to be? I'd love to know. And so you can also reach out to me at Bernadette Boas at ballafireinc.com. But at the same time, thank you so much for being here, and be sure to go to sheddingthecorporatebitch.com for for all of our previous episodes with experts and great topics, uh, and, and join in each and every Tuesday for a new episode of Shedding the Corporate Bitch. I will see you again soon. Bye.
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