45:18

In this solo coaching episode of the "Shedding the Corporate Bitch" podcast, executive coach Bernadette Boas walks listeners through the complete lifecycle of effective goal‑setting for individuals, managers, and teams. She begins by highlighting why clear goals matter – they give direction, motivation, collaboration, and measurable progress – and contrasts this with the frustration of vague, un‑planned objectives. Boas then diagnoses the most common reasons goals fail: lack of specificity, fear of failure or success, insufficient commitment, and over‑loading with too many goals. She introduces the classic SMART framework (Specific, Measurable, Actionable, Realistic, Time‑bound) and expands it to SMARTIE by adding a deliberate focus on the “Why” behind each goal. The episode proceeds to practical dos (co‑create goals with the team, break large goals into bite‑size milestones, regularly review/adjust, celebrate wins) and don’ts (set unrealistic expectations, micromanage, misalign with larger objectives, set too many goals, communicate unclearly). Boas also recommends concrete tools – templates (free SMARTIE template on balloffirecoaching.com), project‑management apps (Asana, Trello, OKR software) – and a reflection practice to capture internal learnings and mental roadblocks. The episode ends with a clear call‑to‑action: pick one personal or leadership goal, convert it to a SMARTIE format, share the episode and template with the team, and keep the momentum alive.

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