35:07

In this episode of the Shedding the Corporate Bitch podcast, host Bernadette Boas interviews leadership coach and author Tissa Richards about the power of framing every communication around measurable outcomes. Richards argues that leaders must start with the "why" and the desired result, then cascade that context throughout the organization—from board to front‑line—to create alignment, psychological safety, and high‑performing teams. She identifies common failure points such as the "broken telephone" effect, assumptions about shared communication styles, and lack of trust, which cause messages to be watered down. To combat this, she recommends practical tools: creating personal and team READMEs that capture preferred communication modes and value‑adds, using concise outcome‑focused storytelling (e.g., the "I’m known for…" narrative), and applying her "3 I's" framework – Identify the personal "so‑what," Internalize it through rehearsal, and Inform others with clear, outcome‑oriented language. Richards also discusses the importance of trust culture (estimating 75‑80% of companies lack it), the need for bidirectional dialogue at the board level, and how outcome‑centric leadership builds resilience, confidence, and a North‑Star for teams during chaos. The conversation ends with a quick pitch for her book No Permission Needed, which expands on these concepts.

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