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In this motivational presentation, former Fortune‑500 chief knowledge officer Bernadette Boas recounts her abrupt 2008 dismissal after a 25‑year corporate career and the personal crisis that followed. She frames the aggressive behaviors she exhibited as "bitches"—manifestations of deep‑seated insecurities, fears, and doubts. Boas argues that recognizing and feeling pity for these "bitches" is the first step toward self‑awareness. She then introduces her "Shift to Riches" formula, a structured process she developed while writing her 2010 book, which guides listeners from self‑discovery to tangible results. The formula emphasizes: (1) uncovering one’s true motivations (the "why"), (2) setting clear, written goals, (3) creating daily action plans, (4) tracking progress, and (5) using journaling as a therapeutic tool to externalize thoughts. Throughout, she stresses that confronting personal limiting beliefs—whether about rejection, fitness, or sales—does not eliminate them but builds confidence, focus, and the "riches" of emotional resilience and business outcomes. The talk blends personal anecdotes, audience interaction, and practical coaching advice aimed at executives and entrepreneurs of any age or gender.

Chapters

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