35:46

In this episode of the Shedding the Corporate Bitch podcast, executive coach Bernadette Boas shares her personal story of being fired after a 25‑year corporate career and how that crisis sparked a deep leadership transformation. She introduces her proprietary 5‑step "Shift to Riches" framework—Discover, Confront, Shed, Create, Accelerate—explaining each phase in detail, providing concrete reflective questions, and illustrating the process with personal anecdotes (e.g., her own fear‑driven tyranny, the "bitch" persona, and the shedding of a lifelong belief of not belonging). Boas emphasizes self‑awareness, honesty, and iterative practice, warning against superficial performance‑only changes. The episode concludes with three immediate actions for listeners (name a dominant internal fear, identify one behavior to shed, write a one‑sentence vision of the leader you choose to become) and a call to complete a free Leadership Gap Diagnostic at ballofirecoaching.com/optin. Throughout, the tone is conversational, motivational, and instructional, with a sentiment of hopeful empowerment mixed with candid self‑critique.

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