Bernadette BoasExecutive Leadership Coach, Trainer and Speaker, Ball of Fire Coaching · Become the Leader Everyone Wants to Follow and No One Can Overlook.

Radically Transform Business Through Clarity of Outcome

26 May 2026 · 1 min

Watch on YouTube

1:25

In this concise presentation, the speaker argues that the single most powerful lever to dramatically increase a company’s throughput is ensuring that a high proportion of employees clearly understand what is expected of them. He references the Gallup Q12 survey, focusing on two key questions: whether leaders and employees are aligned on what “good looks like,” and whether downstream and upstream colleagues understand each person’s role in a process. Historically, only a tiny fraction of workers can answer these questions affirmatively. The speaker posits that if roughly 80 % of staff know their expectations, the resulting business outcomes would be dramatically better—far beyond current performance. This clarity of outcome also brings secondary benefits such as higher engagement, employees bringing their whole selves to work, and overall organizational thriving. The core message is that defining winning beyond mere tasks and achieving widespread role clarity is the most meaningful lever a business can pull today.

Chapters

What would be the one move that we could do that will radically transform the throughput of our business? I said, how many people can answer the question, I know what is expected of me at work? And there are two elements of that. And it's the old Gallup Q12 question, it's the first question they ask. One of them is, are my leader and I aligned on what good looks like? And the second piece is, are the people up and downstream from whatever process I'm a part of align with my role, what my role in that process is? Historically, that number is unbelievably low. If you can put that where 80% of the people know what is expected of them at work, what do you think the outcome of the business is? And they're like, holy cow! That's the opportunity cost between what you're delivering today without clarity of outcome with what you can with clarity of outcome. And that is the most meaningful lever I think you can pull in a business today. And oh, by the way, it has all of the benefits that come with better employees, more engaged employees, where people can bring their whole selves to work, we can thrive, all the things that we would like to go do. But we can't do it until you've defined what winning looks like in a way that is beyond the task.