Skipping Steps To Create a Global Unicorn Brand with Lisa Caprelli

Hello and welcome to Shedding the Bitch Radio, where you can discuss, debate, and get advice on how to discover and shed the bitches of fear, insecurity, self-doubt, and negative mindsets so you can realize your dreams and life purpose and create and accelerate the riches you want in life. Join us here live every Tuesday at noon Eastern and dialogue with us at 818-572-2910. You can also chat with us at blogtalkradio.com/sheddingthebitch or share your stories on our website at sheddingthebitch.com. Whatever Whatever the bitch is that's holding you back from living your life to the fullest, it's not worth giving up the riches in life that you deserve. So call in now and let Bernadette Boas know what's holding you back.

818-572-2910.

Good day, good day, good day everyone, and welcome to Shedding the Bitch Radio. Yes, I'm Bernadette Boas and it's being brought to you by Ball of Fire Coaching as always. And I am so excited to have this conversation today because if you've ever heard the term unicorn and you've ever considered becoming a unicorn brand, then you definitely want to be sure that you listen up for, for our discussion today because we're going to get into all of it with our guests. But before we do, a shout out, a shout out to our new listeners and viewers. Uh, absolutely love the fact that you're finding us on any one of the streaming services, but specifically BlogTalkRadio, Apple Podcasts, Stitcher. Uh, you might find us on TuneIn, and then you're also finding us on our Shedding the Bitch TV channel on YouTube, which we love. And we also stream the show into our Shedding the Bitch Facebook page. So wherever you're finding us, thank you for the likes, the tweets, The shares, the subscriptions, the ratings, they all benefit us tremendously and, and allow us to get some eyes and ears beyond yourselves onto the program. At the same time, thank you for your suggestions because you're sending in ideas for topics as well as for guests. So continue doing that as well through your comments and your tweets and your posts. And we will be sure that we are taking advantage of all that great input. Of course, we can't do that without our ongoing tribe of listeners and viewers, and you're the ones who have helped us get new eyes and ears onto the program. So thank you, thank you, thank you so much. Continue doing what you're doing, and, and we'll just look forward to kind of expanding and growing with you and really bringing you the top of mind issues and guests in order for you to be creating riches in your work and in your life. And then we also need to thank our, our sponsor, North Georgia Tax Solutions. Debbie Snelling and her team, they are full service financial and tax services company that services all over the country, not just North Georgia. So be sure to check out her and the services that her and her team provides. Ngtaxsolutions.com. Tell her I said hi, she's awesome. And, uh, if you have any financial or tax services need for both your personal or for your business, reach out to Debbie and her team and allow them to serve you. All right, um, okay, let's get into this conversation, shall we? Again, we're talking about skipping steps to create a global unicorn brand. So the question is, do you, do you do what you love? Do you do what you love and you, and hope that you'll never have to work a day in your life? You've heard that popular saying, do what you love and you never have to work a day in your life. Well, it's a phrase many people aspire to. Now, Lisa Caprelli, our guest, shares how she helps people do what they love in business for 30 years. She has a background in marketing, and then she quit that life to pursue her own business dreams of creating a children's brand called Unicorn Jazz. And we're gonna hear all about that as well. Unicorn Jazz and Lisa, through her children's book series, empower children with social emotional intelligence lessons. Lisa shares how she kept creating even through the pandemic, remaining innovative to entertain children with her TV show, The Thing I Do. Now, when students are asked, or ask Lisa, why she is so passionate about writing, she'll say, "I grew up shy and introverted. My only voice was on paper." So with that, this Latina author has created a world-class brand around a unicorn named Unicorn Jazz with animal friends and ocean animal characters. Now, Lisa has made writing her life, and as an entrepreneur, and while building a great career helping CEOs and leaders to turn their business into meaningful brands, Lisa went on a 2.5-year mission researching and interviewing 13 notable entrepreneurs on what makes for a meaningful, happy, and prosperous life to be able to give back voices through stories for young readers. You can even enter her book, Skip a Step: Imparting Wisdom for Young Entrepreneur Minds. Now, this bestselling author is proud to be the first generation to graduate from college. She graduated magna cum laude with a Bachelor of Science degree in social psychology. Her passion for studying human behavior and teaching is seen in her work. She believes in community outreach and volunteering, as seen with her Reach and Storytelling with Children's Hospitals. Wow, wow, wow, wow, wow, wow! How are you? That introduction is amazing. How are you? Hey, how are you and where are you calling from?

Yes, I live in California today. I've been here for 20 wonderful years. I was born and raised in El Paso, Texas in a big Hispanic family.

Yeah, nice, nice. Now, um, Lisa, I, uh, will often provide our listeners like a rich question around the topic so they can really ground themselves into the conversation. And this conversation about unicorn brands, every entrepreneur out there needs to be listening and watching and, and wanting to take in what it is that Lisa has to share. So your rich question for everybody I want you to be thinking about as we get into this conversation is kind of where are you in your own brand development journey? Are you at the beginning stage and not many people know who you are and what your brand is? Are you at the middle stage but you need a little help and support and a little bit of maybe a kick in the butt in order to really be putting into place what you need to in order to become a unicorn brand? Or are you a unicorn? Because if so, then we want to hear from you. But at the same time, Lisa is going to provide a lot of tips and advice for you to be able to answer that question and then do something about moving yourself forward to that unicorn brand. I love that. So tell me, uh, what kind of— tell us your backstory. What kind of brought you into this area of focus beyond the children's books, obviously?

Yes, I didn't first of all know that this would be what I'm doing today. I'm so grateful. I turned 50 this year, and if you would ask me when I was a little girl that I would be doing what I love, um, being an author was actually always a dream of mine. I never thought like you could do it full-time or, or what that would become, you know. Um, I've created 16 books and counting in the past 17 years or so since living here in California. Learned a lot. A lot of things I've learned has been self-taught thanks to technology and knowledge that we are all growing up with so fast. And yeah, so I'm so blessed that I grew up going back to El Paso, Texas. I grew up in a— from— with some humble beginnings, a family of 5. My mom divorced when I was 4 years old, and she certainly had a lot of challenges and a handful of kids to raise. And I bet And I had, you know, some people that believed in me, like my grandmother, my teachers. I was always a geek. So that's kind of, I think, how I— being an overachiever was how I wanted to make my mark in this world. And as you mentioned, I did grow up shy, very shy, like my character Unicorn Jazz in the first book. She moves to a new land in search of new friends. She feels like she doesn't belong until someone believes in her. Now, how many times has that been many of our stories, right? It just takes one person to believe in you.

Right.

So, um, so yes, I have a background 30 years now in marketing, branding, PR, helping all kinds of businesses and brands, you know, live their dream, execute their visions and ideas. Uh, and then, um, before, um, Unicorn Jazz has been developed— and by the way, it's only been around less than 3 years— um, I, I did, uh, 2 and a half years of research for this book's Skip a Step, which you talked about earlier, imparting wisdom for young entrepreneur minds, which can be— you can be young at heart at any age.

Yeah, exactly. Absolutely. Yeah.

So I just started seeing common denominators with the people I was working with. And again, you have to understand me growing up in El Paso, Texas, the border town, you know, right across the border is a third world country, Juárez, Mexico. Just to see perspective in life from where I grew up and then now. It just feels like I've had many lives, and I'm so grateful that God's blessed me on this journey of seeing things in different ways. And then ultimately, you know what we all want? We all want happiness.

Right.

Want happiness.

Right.

Right. And since the pandemic, I really feel as leaders that there's a, there's a huge moral and social responsibility that many of us can have. Someone like you doing this platform for the show to reach many people.

Thank you.

You know, and amazing people that you get to connect with every day as well. Absolutely. So during the pandemic, I too was affected in my work being held back, per se. I couldn't go into schools anymore. That was the lifeblood of what I do.

Right, right.

In what way?

In what way is it the lifeblood of what you do?

Well, I'm so fortunate that I get to go into schools and be the guest speaker. You know, when you were young, guest speaker, live assemblies back to back. So that was the formula that I was doing right before the pandemic. And I was getting requested for more schools who were seeing the impact I was making with, with my story of being Thai, being the one that, you know, the, the odds were against me kind of thing.

Right.

And the underdog in a way, which, you know, I wanted to appeal to as many students as I can. And if they're the extroverted popular one, I'm like, help the other kids, you know? Dynamic happening from my storytelling and encouraging kids of all ages to use their imagination and creativity and to do things that they never thought they could do. And so I created The Thing I Do Show at the onset of the pandemic, which is going to be the name of my book anyway, The Thing I Do, which is the song, The Thing I Do. So I just kind of reshifted and said, instead of what can't I do and, you know, woe is me, which happened to a lot of people during the pandemic.

Yes, absolutely. Absolutely.

Quicksand, by the way, it's huge quicksand to be depressed or not happy, right? And so I said, what can I do? I know broadcasting, I've done shows, I can learn how to make a, you know, visual show, which is the thing I do, which is now on Amazon TV. We're putting a season out this summer, excited to share that with the world. Um, we started— I started connecting with my small team, with people all over through social media, um, saying, do you want to be part of our show, The Thing I Do, which I describe as the modern-day Sesame Street where people can send in their own content. And so what happened, Bernadette, that I didn't know was going to happen is I had kids reaching out to me, professional kid actors, Broadway singers, all these people that wanted to be part of the show.

Right.

Well, yeah, okay, so, okay, I'm trying to unwrap all of that. Um, so the the whole idea of Unicorn, so did it, and then helping with businesses around the Unicorn, you know, becoming a Unicorn brand.

Yeah.

Did that stem from, you know, the initially the work that you were doing around Unicorn Jazz to help younger people to really find the confidence and step into who they are?

Yeah, it took a life of its own. Yes. With the stories. I didn't, you know, every one of us has a story. As you know, when you interview people, everyone has an amazing story.

Right?

Oh, you could find that amazing in almost everyone. And so with Unicorn Jazz, people often say, why unicorn? Well, unique, unicorn, you know, it kind of went together. And that's, you know, is we're all meant to be different. She has a musical note for a tail.

Oh, there you go.

Okay.

Yeah, I just showed it to you. And so I wanted her uniqueness to be something cool and special, which she sings. By the way, I don't sing, so I kind of put the magic in her there.

Right, right, right. Okay, and so, but I want to bring this into the kind of the business and how to, you know, how can people create a unicorn brand?

Yeah.

So when it comes to, obviously, yes, you establish this brand and it's got great content and how exciting, how exciting that is. And someone is sitting, you know, listening or viewing this and they really feel as if they've got, you know, something You know, they might not want to go down the path of creating a TV show or having a podcast. What are some of the attributes of a unicorn brand? What would you consider they have to have in order for that to be a unicorn brand?

Well, you, you have to know who your target audience is and what is the, you know, for any business or brand is what is the, what is the problem you're solving? And that's a business. What is, how are you helping people? What is your purpose? Right. That's what ultimate business is about.

Right.

And so people can create their own individuality through business and entrepreneurship when they are passionate about it and really know that. And you'll see that with someone who is starting a restaurant, which I have my sister and her husband in El Paso. Their dream was to do a restaurant. They started a food truck, baby steps, you know, and they're actually— they're very successful. They've been on some major TV shows and it takes hard work. It's on average the formula of me asking all these questions. And the beautiful part about working with all these different CEOs and leaders is I got to ask them one-on-one, how did you do this? What— tell me your story. Everyone has struggle. No one just rose to the top and made it rich. And it wasn't even about the money anytime. It was about what are you doing to help someone with something, right? And your rewards of life will come with that.

Yeah. Well, and okay, and that sounds really nice and very unicornish, but yet it's hard to It's hard for people to get their hands around what exactly, what are some steps or what did they tell you that they did? Like, what were the couple of those steps?

Oh yeah.

That they did in order for the entrepreneurs that are watching or listening to really be able to see what steps they need to be taking.

Yeah. So in Skip a Step, chapter 1, I had to put Michael Gerber. He is the bestselling author of the E-Myth series. He's 80 years old when I interviewed him. And we were just flabbergasted by them, the questions they had, like, what would you tell your 7-year-old self? What would you tell your 21-year-old self? And every one of them— Michael Gerber said, and this could relate to anyone, is there something that we all have access to and it can be free? It's a treasure trove. It's called reading. Okay.

All right. So they're all readers is what you're saying.

They're learners. They're lifelong learners. I asked, you know, what is— at the end, I asked almost everyone, what is, you know, like if they had family, I'd be looking into the camera. What would one day when you pass on this earth, which we all do, what is something you want to leave behind? What would you tell your grandchildren, your children? And of course, I love bringing them to that emotional, vulnerable state to get real out of them. And the common things I heard was to create, to have a vision. To be kind to others, to help others. I mean, things that sound kind of common sense, right? Yeah, you should be doing. So it was really, you know, Jessica Jackley, who is also— she's been on TED Talks. She's been on Oprah. She started a nonprofit microlending foundation where you could lend money around the world to people in Africa or other— that $10 will change their life with some kind of, you know. And so she, she she also had an idea and she, she created something out of nothing. A lot of them, they had stories of someone having cancer and, you know, their partner, you know, facing death and, or starting over, the recession, things like that.

But I guess what I'm, but I'm trying to get to, like, what can we share with our listeners and viewers of, like, specific steps they could be taking in order to develop a—

you have to know, you have to know what your brand is, meaning what is the story You have to know that and put it on paper. Get people to interview you if you don't know it. You know, it's, you need social media today. You have to have social media to have a brand. It's your voice, whether it's on, you need to know what are your top platforms. There's so many out there. And then when you start a business, it's, you can't do them all. So you have to say who, you know, for me, for Unicorn Jazz, it's Facebook is for the parents, educators, teachers, librarians, principals. Look, that's a huge target audience, right? I need them to be the decision makers to buy the books. The children aren't going to go buy the books, right?

Right.

Go into the schools, or when I provide a platform on YouTube, TV, um, Instagram, you know, uh, we, we want them to find the brand. And so for people watching, whatever your brand is, where are you out there? Where are you putting your voice, your photos, your videos? Video, video is so important. And if you have not gotten on the video bandwagon, meaning creating content through a free platform called YouTube.

Right.

And the mistake I see people making, Bernadette, and I saw this in my marketing career, is a lot of business owners want to take on the role of marketing themselves. Okay, if you've never been a marketer, that's like saying I want to go be a chiropractor, even though I've never learned how to just make adjustments on my back. So letting go of what you can't do or that's not your strong shoot, you should not be doing. And, and if you— because what happens is people then— you wear many hats, as I do. I wear probably 10 business hats, and, you know, but, but I know them well. And I know when you have to know when you need to outsource, when you need help, what, what is the money you need, that's your marketing budget, right? Okay. And so those are the things that I see, uh, mistakes that business owners making is, is trying to do it all, not having a team um, or not marketing properly because they want to save money.

Yes, yes, yes. Well, and let's talk about that, because a lot of people, when they, when they think about entrepreneurs, when they think about building their brand, um, and actually I was having a conversation this morning, uh, with, with someone, because, um, my band, my brand Shedding the Bitch, it's about to turn 12.

Wow.

And, you know, and right now it's getting some attention in all kinds of various different places. Um, and, you know, someone commented to me, well, everything that you've done for the last 12 years— there's no such thing, like you said, as overnight success. And everything that you've put into motion will eventually, you know, kind of start— you know, the universe will start responding in kind. And I said, yes, but it's so funny because nowadays everybody wants something yesterday. And yes, social media is great for getting your, you know, your visibility out there and your brand awareness out there, but still takes certain things in order for that to be, you know, 1 year versus 10 years versus never, you know, you build a unicorn brand. So what do you think is unique, uh, very unique about like even what you've done, what your, your family has, you know, your sister had done with her business, or these people in your book that is over and above what other people might be doing?

It's, um, it's having a reputation that your name is everything. Your name is your brand. What you say you're going to do and what you do, that's going to come from your whole life that you build. Uh, you know, helping other people be interested in what other people do. That's what the thing I do, Bulk, and the show's about is be interested in other people's careers. And when you work somewhere, what are everyone's jobs? What do they do? Do you actually— when I was— when I worked with CEOs and leaders, I would actually make the CEO go go tour everyone's job for a day. I'm like, your job is to go towards everyone's job and see what they do and do it too.

Why?

Sure. You know, because people, you know, the way I, the way I see the people rise to, and I saw this, so it's kind of fun for me because when I would meet top CEOs, whatever, like, I didn't treat them like, oh my God, let me treat you different, you're high above. In fact, they didn't. They don't like— they want to be their normal human. They, they're imperfected, you know, like us. And we, you know, no one's perfect. Um, but so, well, I think that's a great way—

I think that's a great conversation. So I don't want to kind of, um, you know, brush over it. I think especially in the days of the Kardashians and celebrities, you know, we— you know, people put other people on pedestals. Yeah. And, you know, and they just think that, oh my God, these people aren't even like real, they don't deal with anything that I deal with, and Oh my God, let me bow to them and all that kind of— and I, you know, I, I don't have idols. And so other than, you know, the man above, but so how, you know, so what, what does it take for someone to really just recognize that, you know, if you're fearful of reaching out to a major executive at a major company that you want to work, you know, with and and/or, you know, you, you're afraid to reach out to this big client that you— or prospective client that you really want because you just are so insecure, you know, you're thinking that they are, you know, are so much bigger, better, and different than you are. How do people get over that?

Yeah, um, you just gotta do it. This— they're saying, if it's meant to be, it's up to me, you know. Uh, you have to do things that you are uncomfortable with. I wasn't comfortable public speaking. I wanted someone to do it for me.

Can I put a puppet up there and let me go?

And that's actually funny that that's one of the reasons I do puppets, because I'm like, she's not shy. And I've learned now I'm no longer shy. I don't know, during the pandemic, I just was like, if it's meant to be, it's up to me. No one else can be the spokesperson for what I'm building.

No, absolutely. Did everybody catch that? No one else can be the spokesperson spokesperson for you and your business and what it is you're doing. So just get comfortable doing that, right?

You have to be comfortable. You got to— I get asked this all the time on shows, and I appreciate it— is if there's some secret nugget. There's many, but the number one thing I, I go back to, Bernadette, is developing relationships. Again, social media, unless there's a give and take— I actually, to actually talk to people a lot off the social media, we pick up the phone and we call each other, right? Um, you know, you can't— social media alone doesn't do it. You have to bring in the communication relationship.

Yes, absolutely. It's a two-way street, right? I mean, yeah, it's building relationships which, which require, uh, like getting vulnerable and opening ourselves up and letting people get to know us. And, and yet, you know, people think, oh, it's a computer screen, so I don't really need to do that. And it's like, yeah, you do.

You actually need to more. Yeah. And no one tells people this, and you and I grew up where we're older than Google, as I point out to kids when I go to school. Like, you know, um, we didn't grow up with the internet in our pockets, so you and I are more digital, um, immigrants compared to the natives of the kids growing up with this, including. And so I've always been minding when I have interns or when I'm mentoring someone younger is you got to pick up the phone and call. You got to, you know, use more than— and not be afraid. So I see that being a need for the future with people. As you see, you go to a restaurant, everyone's texting, they're not looking at each other anymore.

Yeah, they're not communicating well. And the other— I think the other, you know, dilemma is, um, the fact that, you know, there's been this generation— and I'm not a parent— but there's been this generation of, you know, everybody wins, everybody gets a trophy, everybody— there's no win and losing. And I'm like, you know, my— I have 11 brothers and sisters, and my parents, you know, they're both passed, but my dad grew up in the Depression, you know, you better, you know, you better have either you've won or lost. Yeah, you better be okay with either getting on the field and you're going to win or you're going to lose. It's going to be, you know, all about what effort you put in. And you have to be okay with either winning or losing. But there's no, you know, this whole thing of like everybody wins.

It's like, yeah.

And I think that's creating a, you know, kind of a dilemma for young people who are now facing out of high school, out of college, they are facing the fact that, yeah, that life can suck at times.

Oh yeah. And to be— people, I see people graduate from college and people I mentor that they can't get a job that they went to school and a lot of work on. But it's the real-world experience that you need at a young age and ongoing. And a lot of that is not in textbooks, like communication and building relationships. Yeah. Just, you know, being— helping others along the way, right? You never know when you need help back. And, and always that's been my, my motto, you know. And, you know, stories of like humility, like if, you know, talk about if, you know, God will humble you if you don't stay humble.

Major, majorly. God will come in and do his thing if you need to be set straight. Absolutely. Absolutely. So what other— what do you think are the other fears that people have to overcome if they're looking to move toward building a unicorn brand? What are those fears that they have to overcome? And other than, you know, yes, they have to, you know, kind of be okay with rejection and they have to be okay with, you know, humility. What would you— what would you tell entrepreneurs out there that they also need to just overcome?

You know, they need to overcome the— well, where they are technology. I see a lot of people be what I call business dinosaurs, which is why I wrote a book called Color Your Message: The Art of Digital Media. Is if they don't know things, they're trying to learn everything and cram in marketing to technology. And again, if that's not your strong suit and you're spending time on— I call that the wrong thing for you, that person.

But what—

but you'd be— you're great at other things. And you have to know that. That it's— it's— you've got to, you know, spend some money to make money, meaning on marketing, whatever that is, which can vary from person to person.

You have to spend money to make money, people. You got money to make money.

You have to spend money to make money, and, and you have to know that it is a risk, and that's what an entrepreneur is, you know. Right, right.

And, and I would even say that you have to invest money to have money to then invest.

Oh, for sure. Yeah, for sure. And you, and you want to build a good team along the way, and you want to have balance. And, and I might— I put my chapter last. So in doing this research, again, so many nuggets, but what I found, uh, was happiness was having balance in your life, right? In 5 areas: family, friendship, career, connection, and adventure. Knowing what yours are, knowing if you have a partner, knowing what theirs are. When you have employees, knowing what, what makes them happy, because Balance is essential in life because any one of these hats change that I describe or fall or are removed or lost, which, by the way, will always happen in life.

Right? Yes, it will.

Where are you? And how did you fulfill those areas of life?

Yeah.

So that they can help you get back on track because everyone suffers, everyone has struggle. But what are you doing to work on that other complete balance in your life as a daily basis? So for me, because I do have a responsibility for so many people, which I'm grateful for, thank you God. Um, I've been like, balance, okay, is this being filled? Is this happy? Is this— knowing that, you know, it's never perfect and it's always going to change.

Yes. Yeah, I love that. I absolutely love that. And I— and yeah, I love that because we, we tend to think that we have to do it all And we tend to think that, you know, um, yes, you know, I don't have money. Like the, you know, the, the early entrepreneur, right, they're in the early stages, you know, they're like, well, I don't have money to hire people. And it's like, well, wait a minute, you know, you can go on to Fiverr and get somebody for $5. Yeah, you know, to do something for you. Um, and yeah, and then what creeps in is after they deal with the money situation Then what creeps in is, oh, I don't know how to teach them or convey to them what it is I need them to do.

No one wants that.

Yeah, so they get it. The entrepreneurial journey is such a challenge, but it's so rewarding, especially if you work your way to a unicorn brand. Now, I love how you talk about how helping others, because one of my favorite phrases is serve others to serve you. Serving others serves you. And you talk about how serving others is also like a currency.

Yeah.

So help us understand exactly what that means.

Well, Zig Ziglar says if you help enough people in your life, you'll always get what you want.

Yeah.

So, yeah, helping others is currency. And the pandemic was certainly proof of that in many regards. And when I get to know someone, I'm always saying, how can I help you? And there's always some way and probably some kind of marketing tip. You know, it's typically, um, and, um, so for me, like, when I'm doing ask, like, how can you help me? How can I help you? And, and take me up on it, you know. And I tell people, like, if you ever need something, if you ever need help on promoting a post, you know, things that are within my background, right, I'm happy to do, of course. And so then you're building that, um, goodwill currency, right? That's still currency of getting some actionable steps. And so I've done that with a lot of different friends in different um, you know, whether it's school librarians, whether it's mom bloggers who I take the time to— I do a gives for them, and then they give, you know, like you, you give and you get back. Sometimes you get back tenfold, you know, it might not be exactly tit for tat, but right, right, the things— because it's a good thing to do. Not everyone reciprocates, and you learn, okay, well then you go back, you go forward on the reciprocation tree, and yeah, and you find other people that are like that, that they're not measuring like, what am I going to get out of this, right?

Well, and it's, it's, it's, um, I love the fact that you're bringing that up because there's two things that I also find, and I'm curious if you do as well, that entrepreneurs struggle with is one, they feel, you know, because I love this whole thing about helping others is currency, but yet they help people so much because the fact that then they get stuck in wanting it to be currency. So, you know, so they, they, you know, they, they get on, they get people to, and they provide them coaching calls, consulting calls, marketing calls, whatever the case might be. Give, give, give, give, give, give, without ever, without ever asking, you know, if there's an opportunity to work together. Is this something that I can help you with? And therefore it'll cost this much. So what do you tell those people that, you know, have that fear that they're giving so much, right? They're never able to get past that fear of, you know, rejection or fear of, you know, disappointing, whatever the case might be.

Well, you have to know who, you know, who you're giving to and that be in alignment with your hats and your goals and what brings you happiness and joy. Um, but it's also important to, um, have some kind of action step, you know, that person, um, you know, has some kind of system for doing a give, you know, if you're a blogger and, and you people go to a site that, you know, download this page to get this, well, that's, that's an action step that they created. So, so you, you need to say, you know, um, I have this thing or this goal that in mind for 2 months from now, or it could, you know, would you consider working together if this and that? So there needs to be some kind of action step Uh, and for me, you know, being subtle about it. Like, nobody wants you to be, you know, sell them all the time. Like, once people know you, we know what you do, you know?

Right, right.

And people want to follow, like, the story of, of you, whoever's, you know, what you are about and what you do. And, you know, that your words match your action. Obviously, that's in common sense. Doesn't mean people do it. Um, yeah, yeah. I'll tell you, Unicorn Jazz has made me a better person daily. Who am I to be to speak to children about positive lessons about kindness, empathy, all these things if, you know, if that's not how I'm living. And again, you know, so for me, that's been rewarding is, is to— that people really know, get to know who you are. And that is the beauty of social media is that you can kind of communicate with a lot of people at the same time. Yeah, it's really, it's really brilliant. You know, I often tell people, like, if I could have spent $5 on a test ad in the early 2000s versus like $350 on a, on a radio, a 60-second radio spot, you know, and that, that's just, you know, we had to spend a lot, right?

Right.

It's so much easier today, very competitive too, but it's easier to start and create and operate your business. Yes, there's a lot of things you have to know, but that's— if that's the, the world you want to enter, it becomes a lifelong journey.

Yeah, absolutely. Uh, and, and, but so many, so many entrepreneurs are so anxious to get to the end goal, you know. It's, it's even like when I, you know, in people's businesses, and I wonder if it is for you, you know, the minute that you hire them, they're asking— are they asking you to kind of be like, okay, so how do I make money doing what I'm doing? As opposed to like, what do I need to put in place even to have a successful business?

Yeah.

You find—

no, I— most people have a vision, a mission. They don't have it defined. It might be scattered in their brain, which it should not be in their brain. It should be in systems. I always say like, if I were to die, would someone know how to do what I do, do, right? In any capacity. I mean, that's what every company should have. And, and when you're in the early stages, granted that You're doing the best you can. Every one of us are, right? But, but you need to know that from the beginning, what is your business doing to help people? What's the mission statement? Who do you help for community outreach? And, and how do you incorporate the likes and talents and interests of people that work for and with you? Not just about you, right? Right. So for me, it's always like, don't you know, it's hard because I am the spokesperson, but I often say when I stand up and I say, just want you to know, I represent many people right now. I represent many, and, and I just want to thank them all. They don't know that they're being thanked, but I am here as a spokesperson. Again, I wish I wasn't. I wish I was over there helping the, you know, but, right, but it's been my role in life, and, and I'm appreciative that I can share the behind-the-scenes journey and, and really then teach as young as children the importance of teamwork, which all our lives we need. You know, there's an African proverb: if you want to Go fast, go alone. If you want to go far, go together. We need people.

Yeah, well, and you know, sometimes do you find that entrepreneurs kind of wear the solopreneur like a badge of honor and it's kind of like, oh yeah, no, no, why do you want to do something by yourself as opposed to build that team?

It's true, it's, it's, you should never do that. I would say that would be like Yeah, tip one. But people don't know and they, they, it's hard to convey what you want versus do it yourself, kind of.

Right.

So no, but and you have to know, you know, as Jim Collins says, you know, in the book Good to Great, if you, as you're building a team, you know, get the right people on the bus and get the wrong people off the bus. It's better to go understaffed than being— having people on your wrong bus. And that's important. One person can take down departments, companies, you know, one. Or you can have people that help contribute and lead and add to that. So that's also very important. So I could see if you have where people wouldn't want to hire or train on people because it's an investment of your time. And but it happens. It's part of life. You're probably have not good partners. You know, I have. Did I wish that?

No.

You're probably going to have people that only had their best interest in mind, not yours. I mean, these are things that you know, and then how do you handle them?

Right.

Right.

And then who is worth training more? And so for me, I'm able to recognize pretty quickly when I have someone new on my team in the long-term investing of them, because I'm always investing in them. I say, one day you're not going to be working for me. And this is— I want your boss Bernadette to say, where did you learn this from?

Yes, absolutely. I love that. I love that. That's awesome. All right. So, you know, how would someone engage with you? What, what could they expect, you know, in regards to what business problem do they have when they come to you?

Thank you. Well, if, if you are a parent, a grandparent, if you have connections with schools, I love going into schools in person and virtual, which I did during the pandemic. We bring a really amazing experience. We have puppets that have come from the characters in the books. We teach, um, I teach as a spokesperson for Unicorn Jazz, uh, positive life lessons to children, to the educate, to the teachers. I give them free resources for all the books. If, um, I also always get people that I want to write a book one day. I do have workshops and I'm getting asked to do them more. So if you want that, you could write to me and I could put a Zoom workshop on the blueprint on how to write your own Book or story. Um, it's okay. Um, and if you, if you want to connect with me, um, on social media, almost all the platforms, I'm easy to reach at unicornjazz.com or lisacaprelli.com. And, um, I'm just so grateful for so many people that are supporting the missions and, and work for Unicorn Jazz and the children and their children and their children to come, right?

Which is beautiful. What a legacy. What a legacy, right? Beautiful legacy. All right, so leave our listeners with one last, like, powerful tip as far as what they could be doing right now to become a unicorn brand, global unicorn brand.

Define who your audience is and cater to that and, and build, continue building relationships like I said that require in-person phone calls, things like that.

Yeah.

Uh, and, and, um, and always find a way how you could be serving others. What, what more can you do to give back to people around you?

Yeah. And, um, I want to ask one another question. So I lied about the last question, but, um, because you just triggered something for me. So when it comes to building relationships, yeah, many people might hear that, that is, that are listening and watching They might hear that as relationships for those prospects that will eventually pay for me. But you're actually, when it comes to building a global unicorn brand, you're also talking about who are those people that know what you don't know? Who are those people that have the resources that can open up doors, that can make introductions? Is that what you're also meaning?

Oh yeah.

Relationships?

Oh yeah. Like, I want Unicorn Jazz to be like on a show like Good Morning America today, one day. And I have strategy to get there, so it's not far fetch, but it's steps. So it's knowing that, how do I build the relationships for people that people would, well, know people that know the story of Unicorn Jazz. So think big and go for big, 'cause you can get, yeah.

I love that, I love that, I love you. Thank you so much. And yes, everyone, you could see, but you might not be looking, you might be listening. So yes, go to unicornjazz.com or Lisa Caprelli. Learn all about her and be sure to be engaging. If you have considered, how can I write a book? How can I build a brand? How can I create content that will, you know, really get my message and my story across? Then be sure to reach out to her and leverage her in any way, shape, or form. I so appreciate it, Lisa. Thank you so much.

Thank you, Bernadette, for having me on your wonderful show, and thank you for all listeners listening. I look forward to hearing from you.

Yeah, absolutely. And everyone, thank you for participating and joining in for our episode of Shedding the Bitch Radio. And I'll look forward to having you right back here next Tuesday at noon Eastern time. Please be sure to go out to BlogTalk, Apple Podcasts, or any of your streaming services. Like, Face— or FaceTime— like, uh, tweet, share, uh, subscribe. Be sure, or go out to Shedding the Bitch TV on YouTube. And be sure to check out not only this interview with Lisa, but all of our interviews on Shedding the Bitch Radio. Thank you everybody, have a great day.

Thank you for listening to Shedding the Bitch Radio with Bernadette Boas. Join Bernadette every Tuesday at noon Eastern as she helps you shift your bitches to riches. And the dialogue is always going on at sheddingthebitch.com. See you next week.