Bernadette BoasExecutive Leadership Coach, Trainer and Speaker, Ball of Fire Coaching · Become the Leader Everyone Wants to Follow and No One Can Overlook.

Stop Failing: NEW Strategy for Company Execution Success

28 Apr 2026 · 1 min

Watch on YouTube

1:19

In this segment of the YouTube video "Stop Failing: NEW Strategy for Company Execution Success," two speakers discuss why most companies fail at executing strategy. Speaker B cites research showing only about 30 % of firms succeed while 70 % fail, attributing the failure to repeatedly applying the same ineffective tactics. The conversation introduces a contrasting view of organizations as living beings with purpose and soul, rather than mere systems. When asked what makes his consulting approach different, Speaker B explains that he treats companies as alive entities, focusing on their intrinsic purpose and soul to unlock higher engagement and execution performance. The dialogue highlights the need for a fundamentally new mindset in strategy execution.

Chapters

in one of the many readings I did around you. And I loved it. It said, "We see the organization as a living being versus a living system." Yes.
I began to actually study it and realize that, wow, the statistics say on the average, 30% of companies succeed in executing, 70% of them fail. I began to realize doing the same thing over and over again, expecting different results. Expecting better results in execution, expecting better levels of engagement by doing the same thing over and over again. Running companies with the same mindset wasn't working. And so, I decided to look at it and see if I can create something different. I was at a conference with, you know, meeting people and this woman was there asked me, what did I do for a living? And I told them, I'm a consultant executing strategy. Blah, blah, blah. And she said, so what makes you different than everybody else? Wow, what a question. So I said, it's because I look at companies different, like there's something alive, like it's, it's like a person, you know, and it's got a purpose and a soul and, and, and something that, that brings out the best in them. And she stopped and said, wow.