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In this episode of Shedding the Bitch Radio, host Bernadette Boas opens with a brief tribute to Kobe Bryant, using his legendary work ethic as a concrete illustration of how powerful habits can shape success. She then shifts to a deep dive on habits, sharing her own daily routine and dissecting which elements empower her and which drain her—such as background news TV, late‑night beers, and compulsive buying. Boas introduces Charles Duhigg’s habit‑loop model (cue‑craving‑routine‑reward) and explains how 40% of daily actions are habit‑driven, emphasizing that habits emerge without conscious consent but can be rewired through awareness. She provides a step‑by‑step framework for listeners: journal habits, split them into “empowering” vs “destructive,” uncover the true reward behind each cue, and then replace or modify the routine using small, incremental changes. Practical techniques include turning off the TV after a brief news segment, using a rubber band snap as a cue‑interrupt, employing the word “but” to reframe negative thoughts, and leveraging accountability partners or habit‑tracking apps. Boas also stresses the importance of a clear “why” to sustain willpower, determination, and persistence. Throughout, she invites the audience to answer “rich questions” about their own habits, promotes her Shift to Riches formula, and encourages listeners to engage via email, social media, or the upcoming Ask Bernadette segment. The episode concludes with a reminder to experiment, fail fast, and share progress with the community.

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