Bernadette BoasExecutive Leadership Coach, Trainer and Speaker, Ball of Fire Coaching · Become the Leader Everyone Wants to Follow and No One Can Overlook.

Tips on Fashion, Appearance, and Personal Branding with Liana Chaouli

25 Mar 2010 · 2 min

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2:03

In a brief on‑camera interview recorded at CEO Space in Las Vegas, Bernadette Boas introduces Liana of Image Therapy International and explains how Liana’s image‑therapy work helps her align her external appearance with her newly discovered inner authenticity. Boas is promoting her upcoming book, Shedding the Corporate Bitch, which chronicles her transformation from a pent‑up, corporate‑world persona to a soft, loving, authentic self. The conversation highlights that the image work goes deep into the psyche, often provoking emotional release (tears) as clients dismantle protective walls to let their true spirit shine through. Boas describes the process as fun yet intense, and credits Liana for providing an external image that matches her internal shift, thereby supporting her book’s marketing and personal branding efforts.

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Hi, this is Bernadette Boas of The Boas Group, and I am out in Las Vegas at CEO Space, and I'm sitting with Liana of Image Therapy International Inc. And the one thing I need to make sure you understand about Liana is she brings out your spirit and your— and your— the love that you have for yourself and your authenticity through your appearance. But she does it from the inside out, not from the colors and the seasons and whatnot. And that was important for me because I am releasing my book and I'm out here at CEO Space marketing it, marketing it. And Shedding the Corporate Bitch is about my transformation of being that, that pent-up angst of a bitch and releasing myself over the last several years, finding my true authentic self. So Liana has been helping me to do that through providing me my external image to match my new internal image. Yeah, so how does it feel? It feels great. It feels great. And it's such a fun process, although I have to admit, she did have me crying the first time I met with her.
Okay, well, that's good. Let them know, you know, part of this is it goes really deep. It goes into your psyche. It goes into the personality of who you are and what you've upheld, you know, the things you've upheld to safety net your spirit, but when your spirit wants to be released and set free and be in the world and be authentic to who you are so that your clothing on the outside and your essence on the inside come together and do an authentic picture, sometimes those walls come tumbling down with tears and it takes a little bit of work.
It's true. And I'll put it in my terms in regards to the fact that I was so pent up for years acting like a bitch in the corporate world because I thought that's where I was going to get to. When I'm actually this very soft, loving woman. And so what she's been doing and working with me on—
she is soft and loving and gorgeous. Bye!
Yeah, bye! We'll talk