37:21

In this Shedding the Bitch Radio episode, host Bernadette Boas interviews digital‑marketing architect and entrepreneur Jason Wright. The conversation weaves together personal storytelling and practical advice. Wright recounts his early lawn‑care business, a painful corporate stint, and a series of entrepreneurial failures that forced him to confront fear, pride, and judgment. He explains how he transformed those setbacks into motivation, coining a "fear‑to‑fuel" mindset that flips worst‑case scenarios into action triggers. The bulk of the interview focuses on marketing fundamentals: a three‑part sales funnel (traffic, front‑end, backend) and how to build each piece with email automation, chatbots, and text messaging. Wright shares concrete tactics for rookie entrepreneurs—identifying a target audience, validating a service, being patient, and maintaining daily forward progress. He also promotes a free email‑welcome‑sequence template at perfectemailsecrets.com and discusses adapting it for LinkedIn outreach. Throughout, the tone remains conversational, enthusiastic, and supportive, with recurring themes of resilience, judgment‑free experimentation, and the importance of focusing on revenue‑generating activities.

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