In this introductory video, Bernadette Boas explains the origin and meaning of the "Shedding the Bitch" brand, describing how she transformed personal negativity into a coaching concept that targets the internal emotions, thoughts, and beliefs she calls "bitch." She outlines the purpose of Shedding the Bitch TV as a source of tips, tools, strategies, and mindset work designed to help female entrepreneurs and corporate professionals shed fear and limiting beliefs and create wealth. Bernadette identifies herself as founder, CEO, and principal coach of Ball of Fire Coaching, a company dedicated to empowering "female powerhouse maverick" business owners and professionals. She invites viewers to subscribe, explore expert interviews and training videos, and visit her coaching site for personalized support.
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Welcome to the Shedding the Bitch community and Shedding the Bitch TV. I was recently asked, where did Shedding the Bitch come from? And I basically said that I went through a period of transformation where I was shedding all the angst and the attitude and the negativity and the fear and the intimidation that I was feeling, um, and that was causing me to really lash out on the world.. And all of a sudden I realized, wow, that's what turned me into a bitch. Bitch isn't about a person. It's about the emotions, the feelings, the thoughts, the beliefs you have of yourself that cause you to lash out in whatever aspect of your work or life that really might be tripping you up. So that's where Shedding the Bitch came from. And Shedding the Bitch TV is really meant to give you the tips, the tools, and the strategies, along with a mindset that will allow you to really shed all those fears and limiting beliefs and create the riches in life that you deserve. So I'm Bernadette Boas, and I am the founder, CEO, and principal coach at Ball of Fire Coaching. And we are all about emboldening female powerhouse maverick business owners and corporate professionals to really go out and create the— and achieve the goals and the dreams that they have for themselves. So subscribe to the channel, take a look at all the different expert interviews, training videos. So take a look around and, you know, check out all the great content that we have for you. And then jump over to Ball of Fire Coaching and let me know how I might be able to help you in your journey to create riches in your work and your life. All right. I'll look forward to having you in the Shedding the Bitch community, and please let me know how I can serve and support you, and I'll look forward to seeing you soon. Bye, everybody.