28:54

In this Shedding the Bitch Radio episode, host Bernadette Boas greets listeners on a rainy Tuesday in Atlanta and outlines the show’s purpose: to educate, inspire, and create a community around personal empowerment. She invites audience participation through story submissions, live calls, and upcoming events such as the Staying in the Game Summit in Atlanta and a Shedding the Bitch party in Houston. The core of the episode is a deep dive into the meaning of the word “bitch.” Boas contrasts the common derogatory usage with her own definition, which frames “bitches” as internal insecurities, negative mindsets, and limiting belief systems that hold people back. She references a Huffington Post article by Tabitha Coffey, who reclaims the word by turning it into the acronym B‑I‑T‑C‑H (Brave, Intelligent, Tenacious, Creative, Honest). Boas encourages listeners to create their own empowering acronyms and shares her personal version (Bold, Inspiring, Tenacious, Caring, Humble). Practical self‑growth tools are offered, including daily journaling to monitor emotions, body language awareness, and mindfulness of internal dialogue. Boas recounts a recent coaching call with a friend named Joan, illustrating how empathy and active listening can surface hidden “bitches” during moments of crisis. She also shares an email from a listener, Nancy, who used gratitude to counter a bad day. Throughout, Boas emphasizes that the word “bitch” should be reclaimed as a positive, self‑reflective tool rather than a derogatory label, urging listeners to shed internal “bitches” to unlock their potential and “accelerate the riches” in their lives. The episode closes with reminders of upcoming radio shows, YouTube videos, forums, and parties, and a call for listeners to continue the conversation.

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