Bill Brown talks with Jeff from Travis Crawford HVAC about publishing prices online. After two years of showing pricing, Jeff shares what actually happened: whether they got price shoppers, what worked, and what didn't.
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What's different now in the market today is this buzzword that you guys are probably all maybe a little fatigued with, which is AI. And homeowners are researching things differently. They're forming different opinions based upon accurate or inaccurate facts before they ever call you. And it's changing the buying process now, and it'll continue to change it in the future. So I think the question you have to ask yourself is what happens, or should I put pricing online? If I don't, what's gonna happen? If I do, is something gonna change in my business? But how can I stay in control of the information either way? So Jeff, thanks for joining me today. Jeff works at Travis Crawford HVAC and Travis's, Travis's company's been putting pricing online on their website for 2 years. So I wanna talk to him about what's actually happened, what works, what didn't, what he would change and whether or not they have been attracting those price shopping, bottom feeding customers that everybody's afraid of. And you can drop the questions in the chat and Paul with Contractor Commerce will answer them and we'll also do a Q&A at the end. And, uh, you know, I appreciate you guys joining me today.
