A sales trainer reveals a two-step method that lifts conversion rates to 96%: let customers choose between repair or replacement, then lock in their commitment before handing them off. Bill Brown's team jumped from 58% to over 90% using this approach.
Chapters
Letting the customer choose the repair or replacement by giving them that choice. And number 2, making sure that they're committed before you turn it over to your comfort advisor. You're going to have a 96% conversion rate when you do give that presentation. If you do the other way, 90% of your service calls going to a— I would say you're going to be down to 65%, 55% losing the job.
We were at a 58% close rate on that, and before we were at 90+. When we were following your system. And so those numbers are real. And we had much happier customers because, because I've always believed that customers, you know, ultimately at the end of the day vote with their wallet. And when they decide to make a purchase with us, then we did everything right at that point. And 58% was just, it was, it was pretty brutal for me to see those numbers.