Close Rate VS Conversion Rate | Only One Tracks Your Sales Department!

Close rate versus conversion rate. They're not the same thing. You see, close rate is a measure of sold estimates, whereas conversion rate is a measure of sold invoices and revenue. So let's say you have a consultant or a salesperson who goes out and provides free estimates. You want to be tracking their close rate, not their conversion rate, because all of the invoices on their jobs are going to be $0. Since they're not charging for their estimates, their conversion rate is going to look very, very bad. That's not what you want to track. You care about how many of those estimates are being sold, and so you want to track the close rate. Conversion rate is a metric for technicians who actually have dollar amounts on their invoices. So keep this in mind when you're pulling reports for salespeople as well as when you're looking at a salesperson's technician scorecard. If you're looking at their scorecard and they are in sales, make sure that the sales division is selected because that is going to change all of the metrics to close rate focused metrics. All right, goodbye.