Ask yourself why five times to find what really drives you. One person started with wanting money, but kept asking why until they discovered they actually wanted connection. Knowing your real why helps you make better business decisions.
Chapters
It's important to understand for yourself why is it that you want what you want. So there's this exercise that I think is important for everybody to go through where you just really sit down and ask yourself, what's, what's my goal and why do I want it? The answer can't be a thing, and the answer can't assume something about another human being. So for example, why do I do what I do? Well, the first thing that comes to mind is like, well, I need to make money. So I have to go a level deeper. Okay, well, I want a bunch of money because right now I'm living in this townhouse. It's great. But I would love to build or buy a nice house with like a pool, outdoor kitchen, like a theater room, a game room. I've got to go a level deeper. Why do I want that particular type of house? Well, I want that particular type of house because I can entertain in it. I can, I can bring my friends in. It's a place to build connections. It's a place to make memories. Okay, so now I've kind of gotten to that core value. Like, that's, that's the thing that's really driving me is like, I want connection with other people in my life. And that's sort of the thing that's really driving when I dig those levels deeper.
