Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Grow Your Maintenance Contracts #shorts

11 Aug 2026 · 0 min

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0:29

Bill Brown and a colleague explain why maintenance contracts matter for home-services businesses. Existing customers cost far less to keep than new ones to acquire, and focusing on retention improves lifetime value and profitability.

A little bit more than what we did before, just because I wanted to make a big push for maintenance, keeping these, keeping these going and growing that database.
That's all good, man. That makes sense. So I wanted to, I wanted to go over something as far as lifetime value goes. So I think that in this industry that when we look at, you know, customer acquisition costs, which we pay a lot of money to get into someone's home to get a new customer, right?