Northwinds Services Group operates 25 brands across 32 locations. After centralizing their contact center and adding AI voice agents, their booking rate jumped from 40-50% to nearly 90%, while cutting agent headcount from 44 to 29.
Chapters
At this point, we are 25 brands, and it's about 32 locations. About a year ago, we started with looking at leads and where we were losing leads in our booking rates. And what we saw was across the platform on our marketing-generated leads, we were only booking about 40 to 50% of those. So we decided to go ahead and centralize the contact center. So we started with Contact Center Pro and started down that path, centralized from 44 agents to about 29 is what we have now. Our booking rates on our marketing-generated leads are well above 70, and our overall booking rates are close to 90. So we've seen a lot of success there. And so natural evolution of things, when this, the voice agents came to light, it was a good match for us. And like Paul was saying, you know, it's critical to us and it's critical to our businesses that we are booking as much as we can directly to the schedule. So we only had to touch it once. Hello.