Service Titan's founders explain how they split leadership: Mike handles the what, Clint the why, Sydney the how. They arrived at this structure through trial and error, using Rocket Fuel's visionary-versus-integrator framework to make sense of roles that emerged from daily experimentation.
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So I wanna talk a little bit about how you guys work and how your roles are defined. So you have a pretty specific structure. When you guys first spoke to me, you described it as Mike is the what, Clint is the why, and Sydney is the how. How did you figure out that's actually what you were? Did that kind of fall in place immediately, or was that through trial and error of you guys trying these different visionary versus integrator roles?
It definitely was more trial and error than anything, but we've also had always had the mentality that we're gonna continue to move and move fast, but we're gonna fail even faster. So we're not afraid of failure. It's getting through the failure and learning that we're not gonna make that mistake again. Going back to the, even that book Rocket Fuel, figuring our roles out and how we think differently was key. But a lot of that was through those trial and errors on just on a day-to-day level within the business.