A talk on how to spot trustworthy marketing companies. The speaker emphasizes vulnerability and authenticity as signals of a real partner, and stresses understanding the customer journey before hiring anyone.
How do you find a marketing company you can trust? Guys who are putting their vulnerability on social media. People that are putting their life, their face, and they're consistent. You know who they are. You can find a lot of data on them. The people that are trying to sell you this $99 a month Facebook ads. Guys who were selling leads on these Facebook groups. If you go and look for them, half the time it's a fake profile. They're from another country and they're using another fake profile because they don't want their identity known. Find the guys that are putting their self out in the open. Find the guys that are being vulnerable enough to tell their story. Those are the guys you want to work with. They're going to cost you a little more. They're easy to find and you are going to get the results. I wouldn't go with the cheapest. I wouldn't go with the most expensive. Vivid. It makes sense. I would find somebody that relates to my business, knows my business, understands the whole customer journey. The life cycle costs all these things 100%. Yeah, that's great advice.
