A look at how AI search tools like ChatGPT are changing the way people find information online. Contractors and local businesses need public pricing visible on their websites, or they'll disappear from how customers actually search now.
The way that you get answers online has totally changed. It's not just a list of links anymore. It's about AI. If you go into a tool like ChatGPT, it's conversational. You can ask it how much is a new air conditioner? And it will go back and forth with you, asking about your home to narrow down prices. But here's the important part. Where does it get this information? So I asked it that exact question. It said it got the information from a few places. But then it gave me the names and links to three contractors in my area. And what did they have in common? Common? They all had online pricing tools like Contractor Commerce on their websites. In today's market, if your prices aren't public, you're not just hard to find. You're practically invisible to the modern customer.