Why Iceberg Home Services' CEO Says #Data Is the Real Driver of Scalability

There's also a book that I think changed the whole, um, dynamic of, of just us three on this call, but, um, how we looked at a lot of things in business, and that was Rocket Fuel. Everything that we've looked at since then has kind of came from that, uh, mentality of to have the most success and the most success in business within our business. Every person, every title, everybody that works on a day-to-day level at Iceberg How do they fit in that role, in that visionary to integrator role? And the most successful are the ones that can work together. Put a visionary with an integrator. That really kind of changed the trajectory of all the decisions from then. Also with ServiceTitan at the time, like Clint said, that we were able to back all this stuff up with data. You know, we weren't just throwing stuff and opening stuff on the wall. We were able to back every decision up with data at that point. And that's where the real scalability for the business really started to happen.