Bobby MoestaInnovator, Entrepreneur, Professor and Advisor

The 5 Skills - Making Tradeoffs #innovation #learningtobuild #bobmoesta

5 Jul 2023 · 1 min

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In this segment, Bob Moesta critiques the unrealistic expectation that a product can excel on every dimension—functionality, speed, cost—labeling such demands as a "unicorn" set of requirements. He argues that without essential practices like rapid prototyping, causal reasoning, clear demand insight, and an empathetic view of users, achieving these all‑encompassing goals is impossible. Moesta emphasizes that mastering these additional skills is necessary to make realistic trade‑offs in product development.

Chapters

Making trade-offs. I was told to optimize, make it to be the best it can be on all dimensions. And we talk about these requirements of everything it has to be, but ultimately I can't do it all. I feel like when you look at a set of product requirements, it's a freaking unicorn. Like, we got— it's got to It's got to do it all, and it's got to do it all in this time and this cost. But without the other— without prototyping to learn, without causal structures, without knowing demand, without understanding empathetic perspective, I actually can't do this. So the reason why it was hard for me to take was this whole aspect of, like, I had to learn all these other skills to get there.