Bobby MoestaInnovator, Entrepreneur, Professor and Advisor

The 5 Skills - Prototyping to Learn #innovation #learningtobuild #bobmoesta

5 Jul 2023 · 1 min

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In this brief monologue, Bobby Moesta explains that prototyping is fundamentally a form of hypothesis testing aimed at uncovering unknowns. He contrasts the common view that product development focuses on refining known elements with the idea that true innovation requires confronting what we don’t yet understand. He also references a Japanese perspective that emphasizes testing precisely because of uncertainty, underscoring the importance of identifying and learning from unknowns when building better products.

Prototyping to learn. We actually test to prove what we know. Hypothesis testing. And in Japan they would say like, we test because we don't know. And so a lot of the work that I think is important is actually understanding what are the unknowns that we have in front of us, and that if you're really innovating, you have a lot of unknowns. So building better product isn't about knowns, it's actually about unknowns.