Bobby MoestaInnovator, Entrepreneur, Professor and Advisor

THE KICK-ASS HALF #shorts #sales #jobstobedone #jtbd #innovators #productdevelopment #entrepreneurs

14 Sept 2024 · 1 min

Watch on YouTube

0:53

In this short monologue, the speaker references a principle popularized by Jason Fried—preferring a "kick-ass half" over a "half-ass whole"—as a guiding mindset for product development. By standing in front of the Wright Brothers' historic cycle shop, the speaker draws a parallel to how the Wrights began with a simple glider rather than a fully powered aircraft, iteratively improving their design. The core message is that creating a product that excels in its core functionality (the "kick-ass half") is more valuable than delivering a mediocre complete solution, and that incremental learning and iteration are key to achieving world‑class outcomes.

Chapters

So one of my very good friends, Jason Fried, talks about the fact that he would rather have a kick-ass half than a half-ass whole. And I think about this all the time in terms of being able to find the product that is actually the best in the world. It starts by actually having a kick-ass half. I'm actually here in historic Greenfield Village, basically in front of the Wright Brothers' cycle shop where they invented the plane. Again, they didn't start with an engine. They didn't start with a whole— they started with the basics, a glider, and learning to basically make it fly and ultimately being able to add things to it. But they incrementalized their knowledge along the way to do that. And so ultimately, to be honest, when you think about a product, you want to think about a kick-ass half versus a half-ass hole.