WHAT? Technology Agnostics Requirements? #sales #demandsidesales #bobmoesta

Technology agnostic requirements from the consumer. And I kept going, I have no idea what that means. And they would say, like, I want to know what the customer really wants without talking about the product or the solution. And that's the trick. So think about it. If I understand the struggling moment that says, like, I need to get off this side of the river and I need to get to the other side of the river, the reality is, like, that circumstance and those outcomes determine the best way for me to get across. Because there's a difference between speed and effort and a whole bunch of other things. And to be honest, I can come up with 1,000 ways to get across that river. I can teach him to swim. I can dig a tunnel. I can build a bridge. I can get a boat. I can get a dock. I can, like, on and on and on and on. There's many, many ways. And so part of it is that the technology is more about how does it fit into that circumstance and progress as it is about just being the best it can possibly be.