Bobby MoestaInnovator, Entrepreneur, Professor and Advisor

Why Should I Read 'Demand-Side Sales'? #sales #demandsidesales #bobmoesta

17 Jul 2023 · 1 min

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In this brief segment, Bobby Moesta introduces the concept of “non-sales sales,” a term he co‑coined with Greg Engel. He explains that many people are constantly selling ideas, products, or themselves without realizing it. The book “Demand‑Side Sales” aims to make readers better consumers and more effective influencers by teaching them how to align their own goals with those of others. Moesta argues that progress stems from alignment, and the book helps solve common dilemmas such as persuading others to see your point of view, deciding what to purchase, and determining whether a problem warrants a solution.

Chapters

What is non-sales sales? Greg Engel, who's a co-author with me on this, basically we talk about the fact of something called non-sales sales, and that so many people end up selling things in their life, but they don't actually know it. And so part of this is that, that one is that it'll help you be a better consumer, but it will also help you influence people and align people between what you want and what they want. And progress always comes when alignment is happening. And so if you're struggling trying to get people to understand your point of view, if you're struggling to basically figure out what you can't— you can't make a decision of what to buy next, if you struggle with you have a problem but you don't know whether you should solve it, these are all things that this book will help you solve.