Bobby MoestaInnovator, Entrepreneur, Professor and Advisor

YOU DON'T KNOW WHAT YOU ARE DOING #edwardsdeming #innovation #productdevelopment #entrepreneurs

3 Jul 2024 · 1 min

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In this brief video, Bobby Moesta stands in Greenfield Village, the historic site where Henry Ford relocated Thomas Edison’s factory and laboratory. He reflects on how the setting serves as a personal laboratory for prototyping and product development. Moesta cites W. Edwards Deming’s maxim—‘If you can’t describe what you’re doing as a process, you don’t know what you’re doing’—and argues that articulating work as a detailed process, understanding cause‑and‑effect, and physically turning ideas into tangible products are essential for creating superior products and services.

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So here I am in historic Greenfield Village here in Dearborn, where Henry Ford had moved Thomas Edison's entire factory and laboratory here to Dearborn. And this is one of my most favorite places to be because it's not only teaching me about prototyping, but it reminds me of a quote from Dr. Deming. If you can't describe what you're doing as a process, you don't know what you're doing. And so I consider like this place is to me where the rubber hits the road. It's where we experiment, where we learn, where we actually build things. We take things from our mind and we actually, you know, physically turn them into product. And so ultimately, this whole aspect of knowing how to describe these things in great detail is the understanding you need to build great product. And so to me, this is a laboratory that reminds me that we need to describe things as a process. We need to understand the cause and effect behind it. And ultimately, by doing that, we can actually make better products and better services.