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1 What is Venuetize and what's the value prop?

Name: 1 What is Venuetize and what's the value prop?
Uploaded: 2021-06-07T12:29:51+00:00
Duration: 33 s
Channel: Bob London
Description: In this interview, host Bob London talks with John Rahm, co‑founder of Venuetize (also known as VenueTies), about the company’s mobile‑first commerce…

7 Jun 2021 · 1 min

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In this interview, host Bob London talks with John Rahm, co‑founder of Venuetize (also known as VenueTies), about the company’s mobile‑first commerce platform. John explains that Venuetize focuses on deep‑level integrations, personalization, and contextual awareness, leveraging mobile and third‑screen experiences for live‑event organizations. The conversation touches on who the typical buyers are—teams, venues, and other live‑event operators—and the ROI they can expect from the platform. Bob also prompts John to discuss how Venuetize responded to the pandemic‑induced shutdowns, highlighting the company’s adaptability and resilience. The interview is conversational and showcases the company’s value proposition and strategic positioning in the sports, entertainment, and gaming verticals.

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All right, here with John Rahm of VenueTies, a very interesting company that has not only a great platform and a value proposition, but also in— as of the last year, because they were in the business of serving teams and other live event organizations, they have quite an interesting story about how they reacted to that given pandemic shutdowns and things like that. So hey John, how you doing? Bob, how are you? I'm doing well, thank you.
Always nice to see you.
Yeah, Yeah, same. So just give, give people an idea of what Venutize is all about, please.
We're a technology company that focuses really on deep-level integrations, personalization, contextual awareness, and mobile platform, uh, commerce platform. So we believe in actually, you know, the mobile-first technology, second, third screen utilization for all sorts of technologies that historically people have not used it for.
I alluded to it Who buys from you and what's the ROI or what's the reason, the value proposition that they are buying from you?
Yeah, so we sell into two specific vertical markets, one of which is the sports and entertainment vertical, and then the second of which is the gaming and casino vertical. And then of course today it's in vogue because you're seeing the crossover on day-of betting and the fan engagement lean-forward experience around gamification. So that's why we service those two markets. Historically, You know, our value proposition was around, you know, how to go to events in such a way that historically have been lean-back kind of entertainment experiences, whereas the mobile-first technology gives you the opportunity to engage your client a little differently.