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13 Bob London + Erik Linn - Advice to founders? "It's easier to build culture at the start."

Name: 13 Bob London + Erik Linn - Advice to founders? "It's easier to build culture at the start."
Uploaded: 2021-08-02T12:32:58+00:00
Duration: 13 s
Channel: Bob London
Description: In this closing segment of a YouTube interview, Bob London asks Erik (Eric) Linn what advice he would give to a room full of fellow founders and CEOs…

2 Aug 2021 · 0 min

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0:13

In this closing segment of a YouTube interview, Bob London asks Erik (Eric) Linn what advice he would give to a room full of fellow founders and CEOs. Linn emphasizes the importance of establishing a clear company philosophy and value proposition from the very start, securing buy‑in from every key leader hired, and making an upfront investment in culture. He notes that building culture early is easy, while changing it later is much harder. The interview ends with congratulations on CrossCountry’s growth and thanks.

So Eric, last question. If you had a chance to talk to a room full of your peers, just other founders and CEOs, doesn't have to be consulting, what advice would you give them in this whole area that we've covered today?
I would say start at the beginning defining what you're all about and get the buy-in from every key leader you hire to that philosophy. It's so easy. To build culture from day one, and it's a lot harder to change it later. So I would make the investment upfront to make sure the value proposition externally and the value proposition to your employee base, super clear from day one.
That's fantastic. Congratulations on your growth, CrossCountry's growth. Thank you for spending time with me today. I really appreciate it. Bob, always a pleasure. Thank you so much.
Have a great day.