In this segment, Bob London emphasizes that the way a conversation is concluded is as crucial as its opening. He advocates for asking targeted closing questions such as “Is there anything I didn’t ask that I should have?” or “Is there anything you were hoping I’d ask but didn’t?” to uncover additional insights that might otherwise remain hidden. These seemingly simple prompts can extend the dialogue by 10‑15 minutes, prompting interviewees to recap, clarify, or add important details. London explains that this practice not only enriches the information gathered but also helps him verify that his notes accurately capture the interviewee’s feelings and priorities.
Chapters
So now the conversation, you're sort of bringing it in for a landing here, but it's not done because the way you end these calls, these conversations, is just as important as how you started it. Is there anything I didn't ask that I should have? Is there anything you were hoping I'd ask but didn't? Or maybe, is there anything you were kind of relieved that I didn't ask about? These questions might appear to be throwaways, but actually they almost always reveal more useful additional insight. It's not like when you leave a restaurant and they say, "Oh, I hope you had a nice meal," or, "How was your meal?" You're like, "Yeah, I just want to get out of here." Even if the meal was bad, you're probably not going to stop. This is not that. In fact, I'll ask this question, and instead of just going immediately to wrap up, we might talk for another 10 or 15 minutes based on their, the answers to this question. So, and again, it gives them a chance to sort of, you know how if you ask them a question, do you have anything to add, and they'll say, no, I just wanted to say, and then they go on for 5 minutes. That's kind of like this. So they'll recap for me what they think is important in some cases. Sometimes they'll go back and clarify something they said, and it gives me a chance to play back to them what I heard them say, and because my job is to make sure that my notes and my conversation captures the essence of how they feel and what's important to them.