3 Jon Romm & Bob London: They don't teach pandemic at business school.

In this interview segment, Bob London asks Jon Romm how a CEO‑founder first reacted to the emerging COVID‑19 pandemic. Romm explains that there was no precedent for such a crisis, making it difficult to have a positive outlook. He emphasizes that CEOs rely on precedent for guidance, and when none exists, they must think outside the box. Romm describes how, during the period when live events were halted, his company seized the opportunity to internalize its technology and develop a touchless journey solution to help sports teams, leagues, and franchisees reopen venues more safely. The conversation highlights the gap in business education regarding pandemic startup management and showcases the strategic pivot toward touchless technology as a response to the crisis.










