Peter Baumann describes the early reaction to Zero Dark Data as a positive eyebrow raise from customers, analysts, and reporters. The concept struck people as shocking if unfamiliar with the term, but landed well in the enterprise commercial space. An internal all-hands announcement helped build team enthusiasm for the rollout.
you guys started pretty early on before this was, I mean, I think it was sort of agreed to, but not really launched. You were, there were some instances where folks inside the company, perhaps you, but maybe others were talking to customers and just floating the concept, maybe even an analyst or two or a reporter. My recollection is that they, there was sort of an eyebrow raise moment that on the other side of the table, that was a positive. Is that correct?
Yeah, I'm not aware of any negatives, actually. We had the benefit of spending a few weeks doing it. So by the time we got there, it was like, duh, zero dark data. What else would it be? For people that never heard of it before, it's a bit of a slap around the face. It's like, whoa, what do you mean? And not so much because obviously we're talking to people that generally know the space, so they probably get what dark data is. But they can't envisage zero dark data. They can't. They just think it's a thing they have to suffer and deal with. Yeah. And so, you know, they— it's quite a, quite a heady concept to get your head around. But generally within the enterprise commercial space, it's been extremely well received.
I know you announced it to your team internally in an all-hands meeting. Did it have an impact there as well?
Apparently so, yes. And then what we've also tried to do is start to find ways of implementing it through other parts of team structure, through meetings and groups, and write down, say, for example, the development team, services team. What does it mean to you? How do you bring this to life? How does it affect your day job and your interaction with the market?
