B2B execs MUST read nudge.ai's HOW I BUY blog series

You've heard me rant before. There's almost too much content, B2B content out there on the web, but I found some today that I think you'll really appreciate and benefit from. Go to nudge.ai. That's n-u-d-g-e.ai. First of all, it's a very cool kind of contact management software. I'm not going to try to explain it here, but it's their blog. The blog is called How I Buy. And it features a series of interviews with decision makers on how they make decisions, how they go through the process of being sold to. This is the key. Those of us who are in B2B marketing need to see the world from the target audience's perspective. As marketers and sellers, we're full of our own perspective. We got plenty of that. We don't need more of our own perspective. We need the buyer's perspective. What's on the other side of that giant wall of noise that marketers and sellers create? This is a great blog series full of insights I think you'll enjoy. Again, Go to nudge.ai. The founders behind this company were two of the founding executives of Eloqua, which, as many of you know, had a huge successful run and was acquired by Oracle for a lot of money. That's all for now. I'll keep you posted.