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Design is a great differentiator

Name: Design is a great differentiator
Uploaded: 2020-11-08T21:34:43+00:00
Duration: 15 s
Channel: Bob London
Description: In this brief interview segment, Bob London and a guest discuss how thoughtful design—encompassing web design, graphic design, user experience (UX), and…

8 Nov 2020 · 0 min

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In this brief interview segment, Bob London and a guest discuss how thoughtful design—encompassing web design, graphic design, user experience (UX), and user interface (UI)—serves as a powerful differentiator in today’s internet‑driven market. They argue that good design packages a message in a consumable format, easing knowledge transfer and preventing audiences from being blocked by poor presentation. While the core message remains crucial, the speakers note that without effective design, even strong messages can be lost. Moreover, a modest investment in design can make a small company appear larger and more professional, giving it a competitive edge.

We went after great design, and I think one of the great things of the internet right now is that you can use design to differentiate yourself from folks out there. A little bit of money can make a small company look very large.
Can I just dive into that for a second? Design— when you say that, help people understand what you mean by design. I mean, it's web design, graphic design, user experience, user interface, all of it.
User experience is the first one, but it's getting the information, getting content that you have in a format that doesn't block your audience from consuming it, right? Doesn't block your customers from consuming it. It eases the transfer of knowledge and information to them and your message to them. Too often, I think, and I was the same way, I, you know, in our last iteration, our partners and I, we didn't spend much time or effort in design. We thought that the the message itself was important. It was more important. And in some ways that's, that's true, but good messages can be lost if they're not in a package that can be consumed and design and user experience is what delivers it.
I love the fact that there are two sides of this coin. Oh, design, you know, sitting in a studio designing something. It has an extremely important benefit to the reader and the, and ultimately the client, your advertisers, because it's taking stuff away that's extraneous and it's putting the most important stuff forward.