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Does your doctor really listen? (A lesson for CEOs & marketers too.)

Name: Does your doctor really listen? (A lesson for CEOs & marketers too.)
Uploaded: 2017-03-16T09:19:58+00:00
Duration: 41 s
Channel: Bob London
Description: Dr. Danielle Ofri says direct conversation between doctor and patient is the most powerful diagnostic tool, but doctors often seem rushed. Bob London…

16 Mar 2017 · 1 min

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Dr. Danielle Ofri says direct conversation between doctor and patient is the most powerful diagnostic tool, but doctors often seem rushed. Bob London argues the same listening principle applies to CEOs and marketers: hearing customers and employees uncovers insights data alone cannot.

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Hey everybody, yeah, this shirt will wake you up if you weren't already awake. Does your doctor listen to you? I was listening to NPR the other day. There was an interview with Dr. Danielle Ofri, O-F-R-I, who's written a book called What Patients Say and What Doctors Hear, and her point is that in her experience, in her studies, human-to-human conversation between a doctor and a patient is the best diagnostic tool there is. Now, that hit me like a ton of bricks. My big thing for a long time was, wow, the doctor seems very rushed during this checkup, or his