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Sean's advice for other founders on messaging

Name: Sean's advice for other founders on messaging
Uploaded: 2020-11-08T21:33:52+00:00
Duration: 18 s
Channel: Bob London
Description: In this brief interview, Bob London asks Sean how he would respond to a founder or CEO who feels their company messaging is not broken but could be…

8 Nov 2020 · 0 min

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In this brief interview, Bob London asks Sean how he would respond to a founder or CEO who feels their company messaging is not broken but could be better. Sean uses a nautical analogy, describing outdated or sub‑optimal messaging as an anchor that drags the organization down. He argues that effective messaging should act like a sail, propelling the company forward and enabling faster growth. While the current messaging may allow day‑to‑day operations, it limits speed and scalability. Sean suggests that recognizing this hidden drag presents an opportunity to refine messaging, even if the need isn’t immediately obvious, and encourages founders to treat messaging as a growth lever rather than a static requirement.

What would you say if another founder or CEO said, um, I think maybe we've, we need to update our messaging. I'm not sure, just, but it doesn't feel like it's broken necessarily, but I know it's not optimized and it maybe feels like the proverbial anchor. Uh, maybe it's not helping. What would you say to them?
I think what we said, the analogy kind of before, right, is it is, it's something that you're dragging behind you. It's the anchor you're dragging behind you. And you won't realize how heavy it is until you're freed from it. And what messaging should be is the sail that pushes you forward, right? It should be something that propels you. And if it's not, you have some work to do and you have an opportunity, quite frankly. It's one that maybe doesn't feel as immediate because you can, you can get through today and get through tomorrow without changing it, but you really can't can't move as fast as you want without it.
I might have to steal those analogies with attribution.