Serving too many audiences risks serving none.
A media company tried to appeal to both readers and advertisers at once in its messaging, but ended up satisfying neither. When you serve two audiences simultaneously, you risk serving none well.
Questions this video answers
Media companies have two core constituents. We have the people who read us and who are the audience, but the people who predominantly pay us are the marketers who advertise to reach the people who read us. What we saw was that I think our messaging sort of sort of tried to serve both of them. And, um, you know, I said earlier, I don't think it served either one of them.
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