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Taylor Stein 13 Advice to peers

Name: Taylor Stein 13 Advice to peers
Uploaded: 2023-04-03T19:11:03+00:00
Duration: 52 s
Channel: Bob London
Description: Taylor Stein advises founders to have continuous, genuine conversations with customers without a sales agenda. The goal is listening and…

3 Apr 2023 · 1 min

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Taylor Stein advises founders to have continuous, genuine conversations with customers without a sales agenda. The goal is listening and cross-pollinating ideas, not selling. It takes real effort and time, but it's valuable work that should sit alongside, not replace, your sales activities.

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So to wrap it up here, if you were in a room full of your fellow founders and CEOs of other tech companies, what would you say to them about staying in touch with customers, not to sell, but to listen in a way that's very open-ended and agenda-less?
There's no question you need to be talking to your customers all the time and really trying to stay in sync with what they're thinking and also kind of cross-pollinating their ideas. And I think that this kind of interaction is something that's not obvious to do, and it does take a lot of work and time and effort, but it's incredibly valuable in addition to your— I'm not saying don't go sell because that's pretty important too, but it's something that you should be doing in addition, and it really, really helps everything else that you're doing. So all the things that we were talking about earlier, I think, are great techniques that can actually put that into action.