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The messaging cringe

Name: The messaging cringe
Uploaded: 2020-11-08T21:37:17+00:00
Duration: 37 s
Channel: Bob London
Description: Bob London and a colleague describe the creeping discomfort when a company's website and messaging fall out of sync with who it actually is now. The…

8 Nov 2020 · 1 min

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Bob London and a colleague describe the creeping discomfort when a company's website and messaging fall out of sync with who it actually is now. The language that once fit starts to feel wrong during customer calls, a nagging sense that builds until you realize the whole thing needs to be rewritten.

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So what happens? You wake up one day and look at the website and you just kind of go, wow, this— or is it a period of time? It's nagging? What? Or somewhere in between?
It was a nag in the back of my head for a while. There wasn't one thing. It was, you know, it was 50 things. It would be on a customer call and just kind of cringing, hearing someone in our company describe us in a way that I no longer described ourselves. Right. Oh, we don't— we shouldn't talk about that anymore. Like, that was 2012. This is the 20— like, we're 6 years into into this and we're past that. That slowly builds up to the point where we need to do something.