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We found our constituents didn't appreciate our core value: journalism

Name: We found our constituents didn't appreciate our core value: journalism
Uploaded: 2020-11-08T21:39:15+00:00
Duration: 39 s
Channel: Bob London
Description: In this brief interview segment, the speaker laments that commercial pressures have eroded the outlet’s core journalistic mission, arguing that audiences…

8 Nov 2020 · 1 min

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In this brief interview segment, the speaker laments that commercial pressures have eroded the outlet’s core journalistic mission, arguing that audiences and advertisers failed to recognize the depth and quality of the original reporting produced. They emphasize pride in hiring top-tier journalists from leading publications such as Politico and Bloomberg, yet note a disconnect between the high caliber of the staff and the perceived value by constituents. The speaker confirms the organization currently employs roughly 80 full‑time journalists.

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It took away from the journalism. It took away from what the core mission is. And I don't think people understood or respected the amount of work and original content we had, the caliber of our journalists and what we produce on a daily basis. I think we knew it inside. We were proud of it. We knew that we were hiring journalists from, you know, some of the biggest companies out there, the Politicos and Bloombergs of the world, you know, their reporters were coming to work for us, but I don't think anyone understood the value of the content we were producing.
How many journalists work there now?
Just about 80 full-time.
So I remember talking to you in your office back in the good old days of offices and you telling me this and then going out into the market and asking readers and clients clients, advertisers, questions about their perceptions. And it was clear that they didn't appreciate that.