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You need an outsider to challenge you and call BS

Name: You need an outsider to challenge you and call BS
Uploaded: 2020-11-08T21:41:38+00:00
Duration: 1 min 21 s
Channel: Bob London
Description: In this segment, the speaker explains why an organization should bring in an external expert rather than handling a strategic exercise internally. Two…

8 Nov 2020 · 1 min

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1:21

In this segment, the speaker explains why an organization should bring in an external expert rather than handling a strategic exercise internally. Two main reasons are given: (1) practical constraints – the company’s knowledgeable staff are occupied with their core responsibilities, making it impractical for them to lead a thorough, dedicated process, so an external specialist is needed to shepherd and guide the work; (2) the value of an outsider’s perspective – an external voice can challenge internal assumptions, call out inconsistencies, and surface the true perceptions of customers, ensuring the organization’s narrative aligns with how it is actually seen. The speaker emphasizes that without this external challenge, the company risks persisting in a misaligned self‑image.

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why isn't this an internal exercise, right? Like, why did we need you to come in? I think there's two reasons, right? One is a very practical standpoint, which is we have a lot of very smart people in our company that are doing different things. This exercise isn't a core part of anyone's job, and if you want it done right, this, this felt like one of those exercises where we needed an expert that was going to kind of shepherd the process and guide us through it. And that's from a very tactical kind of piece. Like, I don't know who was going to do the job and who had the expertise to do the job while doing, like, what they're there to do on a daily basis. I think there's another piece, though, where it really helps to get someone to come in and challenge you and challenge your thinking And to get an outside voice that can call BS when you're saying, this is who we are and what we are. And I think one of the roles you had was saying, this isn't how the people I talked to that your customers said, you know, said about you. And you can, we can say this all, all along, but here's what they said. If we don't change the way we're talking about, you're still going to be perceived the way they perceive you today. So I think both of those were why bringing you in and getting help really mattered.