Fitness Entrepreneur to CEO: How Phil Graham Turned Adversity into a Million-Dollar Mission

If you are an entrepreneur and you worry constantly about where the business is going, could it shut down? And what about this? What about that? You have to realize that you've survived your own worst days. You have to realize that you need to trust in your skills and your intentions more than you need to trust in the story you're telling yourself. Where you're at right now, the money that's in your bank account right now versus the money that you want and dream of making. That gap is what it's called costing me every single month not to get coached. Every vision, every action step needs to feed the goal. If you have the internal lens of looking at every decision in your life. Is this aligned with the person that I want to become? Is this aligned with my goals?

Good day and welcome to the Wealthy Entrepreneur Podcast. I'm your host, Bob Govreau. I just want to remind you that the Wealthy Entrepreneur Podcast is the place where we dissect the elements that contribute to entrepreneurial success, from mindset and leadership to profits and revenue. This episode is actually we have an opportunity to reconnect with an old friend, an old friend of mine that it's been a few years, but I can assure you it's going to be an episode full of valuable insights. I'm excited to welcome my friend Phil Graham to the podcast today. He's a globally recognized entrepreneur, author and business growth strategist who's helped thousands of coaches and experts turn their knowledge into real wealth while designing lives of freedom, purpose and impact. And Phil is going to share a lot of these insights today about his journey. Some very valuable insights that all of us can incorporate into our business. And also he's going to share a little bit about the new release of a documentary that will be coming out on Amazon prime and on Netflix. It's called FitPreneur. It's a groundbreaking documentary that puts a spotlight on the intersection of entrepreneurship, health and personal evolution. Phil's story, methods and mission are inspiring to a new era of high performing leaders across the globe. But in addition to this new release, Phil is also the founder of Fitness Entrepreneur, the world's leading business and personal growth organization for health and fitness coaches. Phil's become a trusted figure in the industry, is also an author of the world's first encyclopedia on building building muscle with type 1 diabetes, cementing his legacy in performance health and transformation. Phil is a very good friend. He's from across the world, over in Ireland. Ireland. But couldn't be more grateful for his time in joining us today. He's got a wealth of knowledge, and I'm sure he will give you insights that will help transform your life and your business. Phil, I'm so excited to welcome you to the show. All right. So I am thrilled, actually. It's been a little bit of a reunion to kick this episode off or maybe offline. Phil, it is a pleasure to have you here. And just for context for everybody, Phil and I have known each other quite a few years. It's been an absolute pleasure to continue to watch the success in business and in life that you continue to achieve, my friend. And you're an inspiration for everybody and to sort of kick things off. Phil, maybe you could give everybody a walkthrough of your entrepreneurial story from way back to the beginning to where you're at now.

Bob, thank you for having me on. And most importantly, I appreciate the time that you put into these podcasts, because everyone listening to this, this take a lot of editing, a lot of clipping, and a lot of organization behind the scenes. So go you.

Well, listen, I'm not doing a lot of that work, but I appreciate it as somebody is doing it, and it's very valuable. Very valuable.

Well, here's the deal. I'm from Belfast, Northern Ireland, and you and I met at a mastermind a good few years back. And my journey up until now has been really built on my mess, which I turned into my message. So you hear me out on this if you go back to whenever I was 16, I'm 37 now. I was an overweight, chubby, little Irish kid that did not exercise. I was the definition of sedentary with a capital S. Right? And every morning we used to go into school. I used to get the bus in, and we would stop off at this coffee shop called the Scallop Shell. I don't know why it was named that. And we would get an ulster fry. An ulster fry is eggs, soda, bread, potato bread, sausage, beans, black pudding. You name it. It's beautiful. I used to have that. And I used to have tea. I don't know if you guys have tea.

In Canada, we have tea, but I don't know if we have anything that.

Looks like we call it Tetley tea, right? And I would have had a tea with maybe three or four sugars in it. Some people like tea black. Some people like it with milk, some people like it with sugar. And then after that, we would have walked around the local news agent, which is essentially like a, you know, like a store. And I would have stocked up on sugary Candies and sugary drinks. You're probably talking about three and a half thousand calories pre 8:45am, right? Beautiful. And one day I was going into school and I noticed my eyesight was blurry. I noticed I was going to the toilet a lot. I said to my mom about it, and she's probably something viral. It went on and on and on. Went to the doctors, long story short, got diagnosed with type 1 diabetes. And my mom was a healthcare professional and I saw her burst out in tears and I was like, there's something wrong here. This is obviously an issue. And I remember being marched down this corridor and on the walls there was all this, like, diabetic neuropathy, kidney failure, all this stuff. And I remember speaking to the diabetic nurse. And there was two things that I noticed about that conversation, speculative language and solutions. You might. There's a potential, there's a high chance of you might get this problem. However, intersection, word. If you look after your diet, your lifestyle, your medication, your mindset, then you'll not get them. So when you get told all this stuff at 16, it kind of gives you a rocket up your arse and you begin to realize, you know what, I have got to do something about this or I can do nothing. I decided to do something about it. So I became engrossed in understanding human physiology, biology, nutrition, all of the elements that were going to give me hope for a better future. And I then pursued a degree in university and nutrition because I was doing it to understand myself more. And at the time, I fell in love with lifting weights. I remember going to this hardcore bodybuilding gym that I heard people talk about. I started in the recumbent bike up at the top and slowly worked my way down into the weights room where you could see all these big, like, muscular guys, like, throwing dumbbells, grunting. You could smell the testosterone 10 miles away, right? And I kind of fell in love with lifting weights. I fell in love with how it made me look and feel. And I was going to university studying nutrition, and all of it was complementary into diabetes, building a physique, building a body and all that. And at the time, I was always entrepreneurial. I hated being told what to do. I hated other people controlling my time. Any career I went into, I didn't last. I clockwatched. I just did not enjoy it. I felt like the life force had been sucked out of me. So at that time, I radically changed how I looked. Other people in the gym started realizing, hey, what are you doing? But what I was Actually doing was I was studying nutrition, studying the human body, really looking after my diet, nutrition and really just paying attention. And lo and behold, the entrepreneurial side of me kicked in and I started selling diet and training programs. Long story short, I then realized that there was a gap in the market for diabetes education and knowledge on how to build muscle and get lean. So I wrote the world's first encyclopedia on how to build muscle with type 1 diabetes and created a large movement around that. And then I had other coaches that started to come to me because I had a university degree in dietetics and biochemistry and all this. And they were like, can you teach me your stuff? And I began initially teaching functional stuff like nutrition training, all that stuff. And then it started to talk about business. And at the time I'd built my personal training career, I was one of the most sought after personal trainers in the, in the country, way back then when personal training was a luxury. Whereas now if you don't have a personal trainer, it's like you're almost considered weird. And I really did well and other coaches wanted to learn from me and I made the switch from B2C to B2B. And fast forward to today we run Fitness Entrepreneur, which is probably the world's largest personal growth and business growth organization for health and fitness professionals. And particularly in Europe, Ireland, where I'm from, I mean, we have taken personal training, online coaching from an undervalued under respected career into a business where these coaches are making a significant amount of money every single month. And I kind of disrupted the scene and I called it Fitness Entrepreneur because my mom was like, what do I call you? Nobody really knew what a personal trainer was back then. And I didn't really want to be called a personal trainer. So I said, I'm a fitness entrepreneur. So that's where the whole name and identity came from. And we've gone on to serve people all over the world in all ships, all sizes, and help them live their dream and create independence and freedom and all that kind of stuff. And, you know, I'm about to embark on a documentary about my entire life. And there's a Netflix documentary being made about the overcoming the diabetes, becoming. I was a bodybuilding champion. So the very thing that was designed to kill me actually was the very thing that gave me this platform to be able to go and do this work. So I suppose the big lesson is that I turned my chaos and my mess into my message. And it was the very thing that gave me a mission to go after something in life. And I talk about five core components about success and fulfillment. Number one is mission. If you don't have a mission, then you're going to end up chasing metrics. Follower size, amount of revenue that you make, how much you know. Everything's going to be externally governed. And the mission for me was to escape the life that was destined for me, to escape the areas that I was told that I had to be X and Y, I had to get great grades, I had to do this in order to be successful. And the business for me was the vehicle that was going to give me freedom. Building my health back was the vehicle for me that was going to help me overcome diabetes. And I experienced the upside of that, that I wanted to recreate and give back to other people. And because I had the entrepreneurial experience and knew what a business would give me, but also had this diabetic evolution, I wanted to gift that back to the world. And that's where it started. And I always say to people, your current business is the key to your next business, or your first business is the key to your next big opportunity. The next thing that you need to have is an internal, strong internal narrative. At baseline, are you on average your own best friend or your own worst enemy? It needs to be on the verge of your own best friend. Because if that internal narrative is overly toxic, negative, demeaning, you will talk yourself away from doing anything worthy of. And that internal narrative needs to really be strong, it really needs to be supportive, it needs to be encouraging, but it also needs to be equally challenging. The next thing is environment. The quickest way to change your life is to actually move city, move country. If you want to grow, put yourself amongst people that are going to show you what's possible and that don't tolerate any form of mediocracy, like, like just put yourself in that environment. You hang around five rich people, you're lucky to become a sixth. If you hang around five drug dealers, you're likely to become a six. And the next thing is vision. Like, where are you going with all this? What are the targets? What are the numbers? What is, what does it look like? And then the overarching thing that underpins all of this is self belief. If you are an entrepreneur and you worry constantly about where the business is going to go and could it shut down, and what about this? What about that? You have to realize that you've survived your own worst days. You have to realize that you need to trust in your skills and your intentions more than you need to trust in, like the story you're telling yourself. So if you're always making like one of my fundamental laws in my life is I make decisions that, that progress me, then don't regress me. So I'm always looking at how can I make a decision that moves me forward and just that frame on life is built on. I've survived my worst days. All the shit that's ever come to kill me or ruin me has always built me. And nothing is negative or positive until you put a label on it. There's so much I could talk to on that, but those are the areas that you need to have dialed in. And I find that so many entrepreneurs lose sight of mission over metrics. The internal narrative is all intoxicating, like just built to ruin. Their environment isn't dialed in. They don't have a vision, so they're not clear on where they're going. And self belief is at rock bottom. But everything feeds each other up and everything feeds each other down. So those are very important components to have dialed in and back to Mission. Mission will get you through everything. Mission will give you the energy to waver. The day, darkest of nights, the biggest of storms, the biggest of mountains, along with your internal narrative. And you know, one of the biggest pieces of advice that I could give anyone in terms of goal accomplishment and ticking off dreams per se, is that, you know, you've already achieved a lot of goals that you thought that you never would and are still in many regards, unfulfilled and feeling incomplete. And that feeling will never leave you when you begin to outsource your worth externally. So it's almost you've got this lifetime of documented evidence that your goals aren't going to make you happy. It's actually you that's going to make you happy. So building that internal narrative and that just inner story of becoming your like for me is can I become my own best friend? And two, how can I live life to the absolute fullest? Those are the two most important internal missions for me. And then the outside mission. So it's like self to others is like, how can I serve with doing something that I love, that I can sustain, that stimulates me, excites me and challenges me and you build your life around those components like it's hard to go wrong.

You know what? This has been a great podcast. I haven't asked one question and I appreciate all of your insights. I absolutely love this film. So, so clearly, you know, you've made it very evident you're a thought leader in this space. You've had a lot of success. Now I will say to, to take it off the serious line for one quick second. I remember when we first connected and this, everybody, you know, pay attention to this. Check out Phil Graham, bodybuilding. And you should see the size of this human being when he was a bodybuilding champion. Because that, you know, as, as someone who tries to commit to exercising, the dedication that you would need to get there is pretty incredible, my friend. And maybe just share a little bit about that journey, what that looked like.

I mean, the simple punchline lesson here is bodybuilding is a sport and lifestyle of vision. When you're training in the gym, you're thinking about how you're going to look on stage, how you're going to look in magazines, getting the trophy, and that's what pulls you forward.

Because I got to tell you, the commitment level to get there, Like, I'm just, I'm just trying to stay in shape.

Every vision, every action step needs to feed the goal. And if you have the internal lens of looking at every decision in your life of is this aligned with the person that I want to become, is this aligned with my goals? And that is why, like the most productive thing that you can do in business is to sit down with yourself in a room with a coffee or whatever drink that you like and actually go, what do I want out of my life? Like, genuinely, what do I want? How do I want to feel? How do I want to look? How do I want my family to be? How do I want my money circumstances to be? What kind of experiences do I want? And that needs to feed into how you want to live. Because the very reason why you're in business is to be able to live life on your terms. And you've got to get clear on what that looks like. And if you're not clear on what that looks like, then you will be scattered. And I got very, very clear on what that looked like from being a bodybuilder. But that gave me the experience of life create, like life design. Like I remember sitting, spending the time, how do I want to live? And it really revolved around what do I not want? And I built this entire life around. I don't want to do these kinds of things, I don't want to experience that again. I don't want to be around these kinds of people. I don't want to live a life like this. And I then painted the opposite. And people struggle to do that because one, they think it's not productive, two, they're actually afraid this is a big lesson. They're afraid of defining a goal because they define failure. Like if I get the average entrepreneur to define their goals, they'll suppress them because they want them to be attainable. And it takes 10 times more energy to go for a substandard goal than a similar, significantly bigger goal. So you may as well just aim as high as you can because your intentions are going to be stronger, your actions are going to be more precise and your follow through and your momentum is going to be greater and you'll tick off that intermediate goal anyway. So bodybuilding really taught me about vision, it taught me about discipline, it taught me about long game, it taught me about seasons of isolation to then come out and harvest. You know, that's another thing that I could talk to entrepreneurs are talking about. It's lonely running a business. Nobody gets it. It's lonely at the start when you're building. But when you build something significant, you will attract other successful people like a moth to a flame. You'll be able to hold conversations better. You'll be able to add value to people that you never thought you could before. The most important thing is getting into those circles and building those networks. And that is a skill in itself. You know, if you want to build a great life, be like, pay to be in the rooms around great people, go to the trips, go like, go and add value to people that are in, you know, the social clubs or whatever it is and make a connection. Why? Brainstorming, signboarding, Connections, relationships. You're one relationship away from radically changing your life. When you're around smart people, they tend to figure shit out or they've tend to conquered some demon that you're probably already going through. So if you can build high value relationships like that, where the conversation is all about growth and expansion in the right directions, it can really, really have a significant and profound impact on your ability to like just grow and live life to the fullest.

You know, as someone who's certainly grown a very successful coaching business in this space, like you talked about, maybe one of the most successful globally, you know, what would you pinpoint as being the greatest value? You sort of talk to it about having a coach, someone who's been there, someone to guide you. What's the value of an individual who hasn't been there yet in getting the right coach?

It's something that you'll play over in your mind. You know, you need it, but you're scared to do it because you're afraid of cost, you're afraid of will. It Work for me and you're afraid that you're different. That's usually the reasons why people don't get help. And then they, well, as Einstein said, you can't solve your current problem problem with the same level of thinking that created it. And I always say to people, inputs equals outputs. We had a saying in bodybuilding that if you wanted to get strong, you trained with someone stronger than you. There's no margin for error when you're training with someone stronger than you. So you can only but adapt. And that adaption is favorable in the goal of bodybuilding. So put yourself in the room amongst people that have done what you want to do, learn from people that have done what you want to do. And yes, you are going to have to pay them. You are going to have to pay them. You are going to have to be willing to part with your money.

Why?

Because you're accessing time, wisdom and you're actually adding years to your life. So it is of significant, significant value. I mean, I wouldn't have met you if I wouldn't have invested in the coaching program back in the day that we both joined way back. And, you know, even chatting before this, I mean, like, you know, I think, you know, that that's, you know, definitely something to commend each other on. Like, I remember on Zoom going, when I hit this level, I'm gonna, yeah, I'm gonna get there first. I'm gonna. And you know, we were doing that with total, total blind faith.

Yep.

Both of us weren't there and we made a commitment to doing it and we followed through on exactly what we said we were going to do. And you know, to me, like, you know, I actually saw it in the calendar today that we were speaking, and I was like, you know what? I remember that conversation and actually give myself a little tap on the back and I said to myself, like, you know, like, you know, Bob's done it too. And like, that's like, that's two friends at a moment in time that met that said they were going to do.

Something and did it from across the world.

From across the world, you know, and I just think that that's a cool element of life, 100%.

And you know what? So even specifically thinking of that connection for us, you know, I was, I was not overly engaged in that community. You know, I was not. But, but in those connection calls, definitely all in, in those, in those valuable moments. But, you know, my perception of investing in coaching has always been almost the opposite to go. But if I don't invest. I'm not going to get that one idea, you know, that one idea that I'm going to miss out on by not putting this money in. And this is me taking the bare minimum out of this and saying, I can't afford to not be part of this. And I think, you know, for anybody who's thinking, you know, even. Even working with someone like Phil or someone like us, the idea is. Or at least your concept should be, how quickly can I break even on this? You know, if you have fear with money, your fear of moving forward, your fear of this investment, think of how quickly you could move forward. So, for example, you know, the coaching program that we were in was, I think, $3,000 a month at the time. It's like, what is one idea worth that you could implement right now? Could you implement a $3,000 idea even if you're just showing up 1% of the time?

That was why people stayed so long, right? Because it was one idea, then the next one idea to the next one connection. And what you said there is brilliant. The way that I look at it is where you're at right now, the money that's in your bank account right now versus the money that you want and dream of making that gap is what it's costing you every single month not to get coached. Multiply that by 12. Compare that to the investment. If you're going to make an investment in someone, here's the golden rule. Have they done what you want to do? Until you have they got a track record of evidence of results? If it's yes and yes, what are you waiting for? Beautiful question here. I'm going to land on this. Why would I not do it? Anytime you go to do something big in life, why would I not do it? And then you start going scared, afraid, all this stuff. And of course it's going to be unfamiliar territory. That's why it's outside your comfort zone. But what's best for you is always outside your comfort zone, period.

And you know what? It's interesting, too. Phil and I. Couldn't agree more for everyone. Phil and I were scheduled to record a podcast about two hours ago, but we were too busy catching up for the first hour and a half. We had to jump into this. But you know what? It's. It's actually unfortunate. I wish I had it recorded because, you know, the value and the insights of even just Phil and I catching up with two people who've had success in their space that help teach others on how to accomplish those similar things. Like the conversations that Phil and I were having about challenges, you know, that was worth an investment for people to be part of that. You know, it really was. And I was reflecting on it, going, damn, we missed out on an opportunity. But Phil, maybe this is a good opportunity for us to talk about having a joint mastermind community in some. Some way, shape or form where we could share our knowledge. You know, we can make it happen.

We can make it happen. Absolutely.

It's totally true. So question for you. So you have built one of, if not the most successful fitness coaching business in the world. And you know, starting from ground up is not easy. There's a lot of people who have transitioned in a family business and are automatically sort of successful in what they're inheriting. Creating something from the ground up is. Is difficult. So if you were to pinpoint a couple of the largest challenges you had, going from starting your business to getting to where you are today, what would those be and how would you solve? How did you solve those problems?

First thing was just not being good enough at the start, not having the skill sets, not having the attitudes or the class clarity, and being okay with the fact that I feel overwhelmed. And I'm overwhelmed because I'm just not skilled enough at this particular thing. Number two is letting go of control and letting other people come into my creation to grow it. And that requires you to train them impeccably well, keep them accountable, compensate them fairly, manage and mentor accordingly. And you need to switch from mentoring your clients to mentoring your team. You build the team and the team build the business on top of that, really staying focused on the numbers that matter. Profit is what my family take home. Turnover means, like turnover is a measure of demand. Profit's what my family take home. There are people that make, you know, in my world, in my, in my niche, that make more turnover than me, but they don't pull any anywhere near what I pull out the other end. And that's due to efficiency and a whole go of other stuff. Again, making sure you know what you're optimizing for. Like, what are you doing it all for? You know, what do you want out of this? For me, I wanted control of my time, an amazing lifestyle for me and my family, and I wanted us a really sizable investment portfolio that remove the fear of ever worrying about money again. Whenever you remove that fear of worrying about money again, you can go and experiment and play in life. Because the number one fear in people's lives is lack of money. Most, for most cases, lack of money. And Death speaking. Yeah. And I removed that from my world because it was something that I did not want to tolerate. I do not want to be infected by that thought or that at all. I can be a better human. I can serve better when I'm not preoccupied with my own survival 100%.

You know, it's interesting, too, because you were talking before a little bit about setting that vision of what you want to accomplish, and a lot of people not doing that. And I feel like a lot of people are avoiding that conversation because they don't want to set something that they couldn't achieve, and they don't want to feel like a fool. And, you know, I've got to say, the journey of entrepreneurship is constantly setting goals and trying to achieve. And all of us have heard that we fail. We fail all the time. You know, I've got. Yes. You know, you look at Phil and I, and we've got a certain level of success because we've gone through and we've been doing this journey for a while. And yes, we've had some. Some big wins along the way, but for sure, there's been some setbacks and some challenges. And, you know, we have to be able to get through that. If you want to be an entrepreneur, you've got to be willing to take those risks and make bold statements and then go after it. And I think, to Phil's point, I want to ask you about this too, Phil, because you and I have approached things slightly different as we've evolved. For me, I'm still a little bit more part of the, let me say, hustle culture. And. And you've had a real focus because you got clear on what your vision was, was creating a lifestyle business. Can you talk a little bit about what it is that you were looking to create with that and maybe share a little bit about what your regular work week looks like so that people can understand you can get there. But it does take time, and it takes work to get there.

Yeah. For me, I came from building this thing, from the grind up, blood, sweat, and tears, working every hour. And then I realized that, hey, I can only grow this to a certain point. And then I started hiring a team, training a team, mentoring a team, and basically getting them to replace me in certain areas. And the most important thing for me initially was to make a lot of money. I then made a lot of money and realized that, hey, I'm working a lot, and I didn't have time to enjoy the money. And I was just building this massive, big bank account with no Money in it. It kind of looked cool to, like, check in every now and again and see, like, millions in it. And, yeah, it looks great. I feel safe. But I was never really, like, spending any of it. And then I slowly started spending it and started enjoying it and started taking on experiences and just living my life and doing, almost recreating childlike emotions of excitement with adventure. And that's what money allowed me to do. Travel, I love my food. I love my wine. I love. There's certain things that I really love in life. Shooting, hunting, like, traveling, like, all of that kind of stuff. And money allowed me to enjoy more of the stuff that I already like, kind of peripherally did. It was a vehicle for me to enjoy life more fully. And you need to have money and you need to have time to be able to do both of those things. Things. There comes a point in every entrepreneur's career where you don't want to do certain stuff anymore. I got to that point, and I started saying no and started to set internal boundaries. Everybody talks about external boundaries, and external boundaries are really important for healthy communication. But nobody ever talks about internal boundaries for yourself. So I began to say, right, okay, well, what's an internal binder? For me, it means that I'm going to stop doing something that I'm doing because I feel that I'm the only person that can do it. I actually don't enjoy doing rattles my cage for the rest of the day, and it depletes me. So I want to start building a life around things that I enjoy and that inspire and excite me and light me up. So that was an opportunity for me to build a business around how I wanted to spend my time. And that's what I focused my life on doing. And I've now got that time. And in that time, I was able to find myself, enjoy myself, and actually take in all the stuff that I'd worked hard to do. So just keep that in mind. If you're working all the time, what are you doing it for? And do you want to spend the rest of your life doing what you're doing? And that's not to say that you're going to build a business to end up, you know, just going to the south of France and drinking wine and going on cruises all the time.

Sounds nice, though. Yeah.

But what's the best part? What's the best part of a holiday? Come into the last couple of days and go, I'm craving my routine. I'm craving the structure. I want to get back into It. And I think there's a part of every entrepreneur that just loves the thrill, loves the chase, loves the adrenaline, loves the chaos. You know, if we could close on this point of bringing chaos into order, that's what I did with the diabetes. And that's what entrepreneurs do, is they bring all this craziness around them and they bring it into order that serves themselves and serves others. And that's very important. You have to serve yourself in order to serve others. What your clients receive, what your team receive, what the market receives, is a spillover of the surplus energy you've created in yourself. So, yeah.

So thinking of your evolution of becoming the CEO of this successful company, if you were to give credit to one sort of leadership skill that you've been able to create in yourself that's helped achieve that success, what would that leadership skill be?

Self governance. The ability to know why you're building what you're building, and to know that your own internal worth is not to be found outside of you, it's found inside of you. And when you build from a sense of mission rather than a sense of metric, you're unstoppable. But when you build from a sense of metrics that your mood, your energy, your life and your health is very much dictated by the world, which is something that you can't control. So self governance and agency of the only thing that you can control in life is your perceptions. And like, if you're your own best friend and you trust yourself impeccably and you know your follow through and you build that relationship with yourself, it is a very rewarding and healthy place to work from, rather than a defeatist, highly negative. You're building it for the wrong reasons. Build for the right reasons, but it's to build a relationship with yourself because that's the most important relationship that you spend 24 hours with every fucking day. Day. And if that relationship is, is, is, is off or mildly off, watch how you behave around other people. We all know somebody that is incredibly wealthy and successful, but is miserable. We all know somebody that is also in great shape, but skin. We all know somebody that's a great family person, but doesn't have business acumen. So the real secret is to, you know, really build that relationship with yourself, but take responsibility of all those other areas and look at mastering them one by one. And I suppose you don't have to have it all at once. Look at what's in front of you right now. Are you in a season of building? Are you in a season of healing? Are you in a season of your health? Are you in a season of business? Are you in a season of wealth curation? Are you in a season of rest? Like everybody's trying to do all this shit at once. You have to go through a season of what's in front of you right now. Is there ripe opportunity to grow and work insanely hard to build your business to a point where you can exploit it and reap the benefits out of it for the rest of your life, where you can then focus on the other areas. Do you need to stop what you're doing in business and go and actually fix your family or fix you?

So balance is tough. Balance is tough, I feel, you know, and, and with you, it, it evolves, right?

You got to be mindful of all of it. And it boils down to systems and, you know, what are like very useful exercise. Go and identify all the areas of life that matter to you, health, family, business, whatever. And pick three things that you need to do every single day that you would do in order to make them ensure they're healthy.

Thank you. This has been exceptional. Now I can't let you go because the reason that you and I reconnected here was that you have this really exciting project that, that you sort of expressed at the beginning. But okay, you've got this documentary coming out. It's called FitPreneur. It's coming out on May 2nd on Amazon Prime. Can you tell us a little bit about what this documentary is sharing?

So for those of you that are listening, probably know the film Pumping Iron with Arnold Schwarzenegger. So that was the first bodybuilding documentary that ever came out. And then like, I think it was in like late 2000s, the first generation iron came out, which was essentially the modern version of it. And they recreated the story around the Mr. Olympia and bodybuilding. And then they did a second film which was massive. And then they did one around CrossFit, because CrossFit was such a huge trend. They did like another one, they said, we don't want to do the typical like bodybuilder, big stage, trophy thing. We want to actually look at somebody that has, well, like you overcome a life threatening disease, become a championship bodybuilder, turned that into an amazing business career and then also gone on to impact an industry. It's a very interesting story, so let's document it. So lo and behold, I never thought that little old me was going to get my own hour and a half documentary on Amazon prime and Netflix. And it's very exciting. It's called Fitpreneur. It's basically my journey. The challenges of running my coaching business, the challenges of overcoming diabetes and all of that combined. It's very exciting. So it's out on May 2nd on Amazon prime and I'm sure you'll see it on Apple and Netflix and all that stuff and all these streaming platforms. You might even see it in the newspapers because there's a huge PR thing going on now. And yeah, it's very, very, very exciting.

Well, my friend, I for sure will be tuning in because I do need to see, I saw some brief clips around your property and around your home. So I just need to be more aware of when I get the invitation to come see you in Ireland, what that looks like, just so I know I'm at the right place. But I have to, I have to say, Phil, I am thrilled for you. I'm privileged to, to have a friendship with you that we established years ago. You know, it's, it's interesting when you've connected with somebody. We haven't chatted in multiple years, but I, I felt like I've still been part of your journey and, and part of your success. And knowing you so well, you know, I couldn't be, I couldn't celebrate this for a better guy. You really do deserve this recognition. I'm very excited to check this out. I'm very appreciative of all of the insights that you have shared with us over the last, you know, 40 minutes or so. Grateful for you, my friend, and really appreciate you joining us here today.

And you too, brother. Love you loads.

Yeah. So for everybody watching Phil Graham, not just a great guy, check out FitPreneur. It's going to be released on May 2nd, Amazon Prime. I believe it's going to be on Netflix later on, but check it out on Amazon Prime May 2nd. This is the Wealthy Entrepreneur podcast. I'm your host, Bob Govreau. It is an absolute thrill to bring friends like Phil in to share their insights. World class in so many different ways. Just keep in mind, guys, we are on a mission to empower entrepreneurs with the financial confidence to make informed decisions and change the world. And understanding and interpreting some of the advice and guidance from world class people like Phil is certainly going to take you one or two steps forward. The insights that he shared today have been invaluable. If there's someone you know that you feel would benefit from having this information, please share. You know, our mission is to make sure we're helping everyone take that next step forward in their entrepreneurial journey. Make sure you give us a, like, drop any comments or questions. I'm sure I can get any questions that Phil needs to answer back to you guys. Phil, lastly, how can people get a hold of you outside of your new found fame on Amazon?

Just go and find me on Instagram, on YouTube. Just I'm not hard to find.

All right, we'll put it, we'll put all those contacts in. Once again, everybody, thanks for joining us today. Have a great day.

Thanks, Bob.