Lennon Bone argues that artists see sales surge when they stop separating their personal life from their business. The shift: realizing any intentional action, from a social post to a grocery store conversation, is art when it serves others. A service-first mindset kills the fear of rejection and lets authenticity attract buyers naturally.
When I see artists do this one thing, I can tell that they will see more sales of their art online. It's inevitable. So if you're doing this, the shift has already started. It's when they start to see that their life and their business are not separate. A quote that we use all the time in my community is this: Art is an act of courage, something one person does to create change in another. It's an act. So when you make the thing that you make and put it out into the world, right, you not my things, by the way. These are artists I support. It's the making of the thing and the putting it out there, the action that is courageous. It's not the thing itself. And if you believe that's true, then any act you take in order to create change in someone else is art. Your social media content can be art. The way you show up at a grocery store or see someone in an elevator can be art. And suddenly our life and our business starts to merge together because it's not about trying to sell something. It's about trying to serve someone. And when we try to serve someone in everything we do, we show up differently because there's not this fear of what if someone says no. There's only the understanding that every no will lead to a yes. And if I just keep showing up my authentic true self and serving people well, that's going to come back to me in some way, shape or form. Do we have to be good communicators? Do we have to be authentic? Yeah. But when we have that feeling of I'm here to serve someone, that authenticity comes way more naturally.
