Your website doesn't sell art. People do. Visitors need to know who you are and why you make work before they'll buy it. An About page isn't enough; you need consistent email and content that let people connect with you first.
See, a big mistake that most artists make is they think, if I just get them to my website, then they'll buy. And it makes sense, there's buttons there and the work is there to be shown off. But here's the truth, before people buy, they also have to get to know you. And no, they won't get to know you by going to your About Me page of your website. See, the sale actually starts in your content, in your emails, right? People getting to know you, who you are, why you make what you make.
