Short advice for artists on generating consistent online content: identify 3–5 personal topics you enjoy discussing, combine those with posts about your art and process to create 5–7 content buckets, and use the personal topics to build trust and relational value with potential buyers so they connect with your artwork. The guidance emphasizes relationship-building as key to selling art.
Here's a quick strategy for artists that are trying to figure out what to post online when you talk to your friends, what do you guys like to talk about? What do you like to go deep on? Write down three to five of those things. Now add to those three to five things, art that you make and your process. Now you have five to seven content buckets that you can pull from. Why are these three to five things as important as the art you make? Because we buy from people that we feel like we know, people that we trust. So the first three to five ideas will create relational value with you and your potential fan, and then the other ones will connect them to your artwork.
