Lennon Bone breaks down how social media algorithms actually work: they prioritize what keeps you watching, not trends or hashtags. To get your content amplified, compare your flops to your hits and test one variable at a time, whether that's clarity, brevity, or sound.
The algorithms in all social media platforms. None of those are focusing on trends or growth hacks. They are focusing on people. If you're an artist and you watch a video on making art, what starts to show up in your feed? Do you think those start to show up in your feed because that artist figured out how to hack the account? Or would you say it comes up because they actually made good content that a person like you would enjoy? Take a look at the content that you scroll quickly past versus the one you stopped to watch. If you're seeing something with fewer views, it's likely that the platform is testing it for the first time. When you scroll past it really quickly, you're giving the platform a negative signal that someone like you doesn't enjoy this content. It had nothing to do with hashtags or video links or trends. It has everything to do with did it? Keep your attention. Put your stuff up against the things that you're seeing that are getting more views. Ask yourself, is it clear who this is for? Am I communicating well? Is it concise? Do I sound good? Pick one of those things to fix. Over time, you'll get better at communicating to your person, and then you can let the algorithm do the rest.
